Marketing is a crucial element for any business focused on growth, audience and revenue. For small businesses in particular, it is important to know exactly what you are looking for when recruiting Marketers at any level. As marketing recruitment specialists, we have plenty of advice when it comes to hiring Marketers and we are experts when it comes to placing talented candidates across marketing, digital, and communications roles for small businesses.
With a hiring frenzy currently underway, we have put together 3 points to consider when expanding your slightly smaller team with a crucial marketing hire:
- Get your recruitment plan in place
While it is important to take your time with the recruitment process, the candidate market is moving faster than ever and skilled Marketers are in high-demand. It is essential that before you start your recruitment, that you discuss with your team and create a great hiring plan that will quickly attract talent. We advise clients to keep interview stages to a minimum, move swiftly on decisions, and consider back-to-back interviews to ensure that you are less likely to lose the candidate to another company. Make sure your interviews are informative, appealing and engaging to the candidate, recruitment is not a one-way street.
- Identify what is important
As a small business it can be difficult to know exactly what kind of Marketer you are after so first evaluate the gaps within your team, consider what goals you want to achieve, and what skills and experience you need to reach them. For a growing business, a proactive all-rounder with a wide marketing skillset is hugely beneficial as they will have a broad range of experience, a strong understanding of general marketing trends, and an ability to take on a fair amount of responsibility. Finding a talented candidate who is keen to learn more and grow with the company would be hugely advantageous and whilst there may be a few gaps within their experience, short online courses and learning on the job are a great investment for a candidate with the right mindset who can positively impact your company and your marketing output.
- Know what you have to offer
As a small business it’s unlikely that you will be able to offer huge salaries and perks that larger companies can but there are other ways to attract the top talent. If you are a small business, it’s more likely that you are able to offer flexibility in an agile environment, more variation, an excellent company culture, and more opportunities for growth and professional development. So, think about what you can offer and how you can advertise this to access exceptional Marketers.
If you are a small business look to hire Marketers for marketing, digital, or communications roles, get in touch find out more about the clients we work with and how Spotlight Recruitment can help you source exceptional marketing candidates.
NICOLA MONGON is the MD of the marketing recruitment agency Spotlight Recruitment, specialists in marketing, digital, and communications recruitment since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight at 020 3008 4254 or firstname.lastname@example.org