The rise of direct to consumer brands
In a bid to regain control of the relationship with the consumer more and more companies are eschewing traditional sales…
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The ‘Articles’ category covers all of our content and blogs with thoughtful insight on marketing, digital, communications and design recruitment for both candidates and clients.
6 reasons to use Spotlight Recruitment
A haven for both business and marketing opportunities, the UK represents a wealth of Marketing candidates with experience in specific…
The effect of weather on brand sales
One of the quintessential British stereotypes, along with terrible teeth and an addiction to tea, is that we’re obsessed with…
Now You’re Talking My Language
Some of us are able to order a coffee and croissant from a café in Paris while managing to avoid…
Tone of Voice: Copywriting and Marketing
‘Sticks and stones may break my bones, but words will never hurt me’, is oft trotted out in a bid…
Marketing and Artificial Intelligence
Robots have always held a certain intrigue, and perhaps even a sense of paranoia, until quite recently they were a…
Five Fundamental Tips for CV Writing
If painstakingly crafting your CV might seem cumbersome, ensuring that it is an accurate yet complimentary depiction of your…
Branding Brilliance
There is a common misconception that marketing and branding are the same thing, however this is incorrect. While the two…
Power of Personalised Marketing
Your local coffee shop remembering your name and your order is generally seen as something positive. It’s a sign…
Partnership Marketing: Dream Team or Collaborative Chaos?
Some partnerships are so effortlessly ingrained that one half is not complete without the other; one has to question whether…
Employee Motivation
Motivation is difficult to quantify and even more difficult to inspire, what is motivation for one may be mere irritation…
A Look at Influencer Marketing
Sleeping or conducting social media sleuthing? A difficult choice perhaps, but it would appear that we are now spending more…
