Power of Personalised Marketing
Your local coffee shop remembering your name and your order is generally seen as something positive. It’s a sign…
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Marketing recruitment and Communications hiring blogs and articles from Spotlight.
Read our posts about marketing and communications recruitment for candidates and employers.
Partnership Marketing: Dream Team or Collaborative Chaos?
Some partnerships are so effortlessly ingrained that one half is not complete without the other; one has to question whether…
Employee Motivation
Motivation is difficult to quantify and even more difficult to inspire, what is motivation for one may be mere irritation…
A Look at Influencer Marketing
Sleeping or conducting social media sleuthing? A difficult choice perhaps, but it would appear that we are now spending more…
M25 Marketing: The Hegemony of London-centric Marketing
‘When a man is tired of London, he is tired of life’ so goes the old adage, but are we…
Curiosity Killed the Content Marketing
Do you know what animal you were in a past life? Or what member of the Spice Girls you are?…
Big Data and Digital Marketing: a Beautiful Relationship
Big Data is where it’s at for Digital Marketing in 2017. Our previous blog post on the digital marketing…
Neuromarketing: It’s All In Your Head
Neuromarketing strives to apply the theory behind neuroscience to marketing practise. By studying unconscious brain response to various stimuli, marketers…
Like, Like Me Do: Social Media and Marketing
Think social media is simply for insufferable holiday snaps, cyber stalking exes, and selfies? Then think again! While yes, of…
Before He Speak, His Suit Bespoke
“You can never be overdressed or overeducated”, a helpful mantra worth repeating when the memory of the time you…
Tips for the Modern Middle-aged Jobseeker
You’re middle-aged, have 3 kids and have recently been made redundant. Relax! A horror story this is not; this is…
In So Many Words: Marketing Communications
It is said that the pen is mightier than the sword, but ride into battle clutching only a pen and…
