Like many other industries this year, the retail landscape has undergone a huge transformation following technological advancements and the Coronavirus pandemic. With the general population told to stay at home, we have embraced online shopping and retailers need to delight consumers on social media, email and mobile marketing efforts to reach new customers and develop engagement.
In this article, our specialist retail marketing recruiters explain why retail marketing can be a rewarding career path to take and provide useful insights on how to be successful within the industry.
Why choose a career in retail marketing?
Retail marketing explores the approach for marketing to consumers, the connection they have with a brand and why they favour one product over another with brand loyalty. If you want to work in retail marketing you need to be able to get under the skin of a brand, to understand the market and how to target the right people to increase market share.
Retail is a fascinating, dynamic sector and offers a wide variety of careers with retail marketing.
What does a retail marketer do?
The day-to-day activities of a Marketer depends on what they’re marketing, whom they’re targeting and what platform they use to promote products or services.
For example, a retail marketing manager, ensures product sales and brand engagement targets are met all while focusing on growth of the overall company. This could focus on developing promotional campaigns to enhance the products’ brand images to the market, analysing campaign performance, overseeing budget as well as reporting marketing metrics.
What qualifications do I need?
There is not a single, definitive path but there is always competition for roles and both work experience and education will play a part. If you are interested in retail marketing jobs, we recommend for you to familiarise yourself with some of the following tools:
- Customer Relationship Management Tools (CRM): HubSpot CRM, Zoho CRM, Zendesk, Pipedrive
- Social Media: Instagram, TikTok, Twitter, Facebook, Snapchat and LinkedIn
- Marketing Tools: Hootsuite, MailChimp, Google Analytics, Buffer, Iconosquare
- Search Engine Optimisation Tools (SEO): SEMrush, GrowthBar, Google Keyword Planner
- Content & Creation: Adobe Creative Suite, Canva
- E-Commerce Software: Magneto, Shopify and Google Shopping
How to find a retail marketing job
As with all marketing roles explore relevant recruitment agencies that cover retail marketing (Spotlight Recruitment) and apply directly on sites like LinkedIn, Indeed and Glassdoor. These sites combine available jobs together and make it easier for you to set filters for certain requirements like; salary, location, company size, date posted etc. They also include suggested jobs in the search results so you can easily discover related roles too. Do approach companies that appeal directly as well.
It’s important to note, some roles may have different names at different companies and might not appear in common search results on job board websites. For example, a “retail marketing manager” at one company might be referred to as a “retail marketing specialist” or “retail marketing lead” at another.
The LinkedIn group, Digital Marketing, has over a million members and serves as a hub for all things digital marketing for every industry, including retail. Join this group to gain valuable insight from marketing professionals from a variety of sectors from all over the world.
Despite the challenges of the past year, marketing remains one of the most dynamic and fields and marketing within retail is a fast-growth, challenging and hugely rewarding sector.
For information on our retail marketing roles and the work we do on behalf of retail clients and brands across the UK click here.
NICOLA MONGON is the MD of Spotlight Recruitment, the leading marketing recruitment agency in the UK since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss marketing, digital and communications recruitment, you can reach Spotlight on 020 3008 4254 or email@example.com.