- Oxford, Hybrid
- Up to £80k + Benefits
- Spotlight Recruitment
Our client is an award-winning, global education provider, with a passion for offering young people a richer learning experience to drive their future success. They are looking for a passionate and experienced Head of Performance Marketing to join their growing team. This is a hybrid role (3 days in the Oxford office, 2 days wfh per week). In addition to this, our client offers 32 days holiday (incl. BH) pension, cycle to work scheme, regular staff socials and parties.
As the Head of Performance Marketing, you will be reporting directly into the Sales and Marketing Director and responsible for overseeing and executing all lead generation activities, with a primary focus on Google AdWords. You will have expertise in SEM digital marketing, ideally within the education, travel, or luxury goods sectors.
You will be responsible for the strategy and delivery of Google AdWords campaigns, Paid Social, working closely with an external agency, web performance and optimisation, data driven analysis and reporting as well as driving other digital lead generation activities, collaborating closely with cross-functional teams to deliver impactful marketing strategies.
What do I need?
- 5 years+ of SEM digital marketing experience
- Strong experience of Google Paid Advertising platforms including Google AdWords, Performance Max, Display, Discovery and Retargeting
- Extensive experience of running Paid Social Media advertising campaigns
- Excellent knowledge of website performance, UX, and CRO
- Experience and understanding of building high performing landing pages and of A/B testing to optimise performance
- Data driven and analytical, especially in assessing campaign performance, identifying consumer behaviour, creative opportunities and managing cost per acquisition targets
- Familiarity with marketing attribution platforms and a good understanding of CRM systems.
- Strong writing and communication skills, with an eye for detail.
If you’re an experienced, strategic and hands-on Senior Performance Marketing Specialist, Head of Performance Marketing or Head of Demand Generation and would like to join a successful, thriving and friendly team, please send us your CV today.
Spotlight Recruitment is an Equal Opportunities Employer. Our focus is to ensure we’re inclusive every day, helping our clients to recruit and build organisations that reflect modern society and celebrate diversity in all its forms. We want our candidates to feel that they belong and can be their best, regardless of background, identity or culture and we especially welcome applications from under-represented groups.
If you need any adjustments to support your application, such as information in alternative formats or special requirements for accessibility, please contact us and we’ll do everything we can to help. This information will be treated as confidential and used only for the purpose of determining any adjustments you may need for the interview process.