Starting your search for a technology marketing role is assumed to be simple and straight-forward given the rise of a multitude of job posting sites such as Indeed, Monster, and Totaljobs. However, concluding this search and finding the most suitable candidate is not often a responsibility that such platforms can undertake. As most companies realise, assessing candidates, inviting them to interviews, doing interviews, and passing on feedback takes up large volumes of time. Whether the role is in PropTech, EdTech, AI, or HealthTech, using an agency such as Spotlight Recruitment are experts in the marketing sector which means the entire process is outsourced for increased efficiency, speed, and success. During all interviews, further candidates are in consideration so there can be a stream of industry-relevant talent to be interviewed up until the offer is accepted.
Technology Marketing roles are becoming progressively challenging to fill given the demand in the sector. Don’t fall into the trap of thinking in an unpredictable climate, you can pay less or candidates would be ‘lucky’ to have that technology marketing role. Marketers with the right technology or software background may have a stream of clients wanting them to join who highly value their experience. While some tech brands may lack funds to compete with Google, Apple, or Facebook, the tech sector is still buoyant – so focus on standing out.
Experienced tech Marketers will have the collaboration and expertise to work broadly with other teams: Front End Developer, Full Stack Developer, Data Scientists, Software Architects, and Software Developers. Here we will turn attention to what we take to be the 5 most challenging roles to fill in Technology Marketing:
- Social Media Manager
This sector involves far more than a casual scroll on Twitter and a daily post on Instagram. A Social Media Manager is accountable for the brand’s online presence and customer engagement – two responsibilities that could make or break a brand. Exceptional Social Media Managers must have remarkable knowledge on each social media platform as well as an accompanied familiarity on what tone and content works best on each platform. A Social Media Manager must be a creative, flexible, and innovative individual who understands customer loyalty, can write great content in the correct tone of voice, and has a notable eye for detail. Social media is heavily linked to brand growth and so you must have an understanding of what makes customers return and a strong SEO ability so that you are able to monitor social media analytics. Spotlight Recruitment has recruited Social Media Managers in all sectors and we have found that our clients seek candidates who have demonstrated real success in previous roles. Our careful assessment of social media candidates takes into account prior experience, longevity in roles, and looks into results, data, and proven successes to establish those who stand out in this competitive area.
Salary – £35-55k
- Digital Content Manager
Digital Content Managers need to be creative writers who can adapt the tone of voice according to the brand. This writing ability needs to cover everything from blog posts, thought leadership, white papers, infographics, and the writing of email marketing campaigns and so it is evident that you must be collaborative and persuasive with your digital content. The key skills of a Digital Content Manager involve having knowledge of certain platforms such as WordPress, AB testing, and email marketing as they will be responsible for capturing the reader’s attention and analysing user engagement. When we assess Digital Content Managers, we look straight to writing examples and audience results, looking at data and statistics to show increased customer engagement and ability to develop and grow a brand. Our clients want to see that digital content makes a real impact and ultimately develops their growth and success.
Salary – £35-50k
- Growth Marketing Manager
Growth Marketing Managers are highly sought after and are able to manage and experiment with new user acquisition campaigns and execute attractive content as part of a wider digital marketing effort to promote further engagement. The key skills of this role involve a knowledge of social media platforms, an ability to manage SEO, as well as a capacity to prioritise and lead others. This role is directly linked to the growth of a company and its revenue and so recruiting Growth Marketing Managers is of huge importance. This is a competitive area, and so Spotlight Recruitment use their network of over 53,000 followers on LinkedIn alone to engage the right people who have demonstrated growth in previous roles.
Salary – £45-90k
- SEO Manager
An SEO Manager needs to follow Google’s ever-changing algorithms to ensure that websites and their content remains at the top of page one. SEO Managers must be aware of keyword research, market analysis, and evolving digital tactics. Specifically, they must follow white hat SEO tactics that improve search rankings on a search engine results page (SERP) and they must do this whilst maintaining the integrity of the website and staying within the search engines’ terms of service (these tactics stay within the bounds as defined by Google). Spotlight Recruitment works with SEO Managers who can demonstrate results for web traffic and rankings and thus offer the full range of digital abilities that our clients need.
Salary – £38-60k
- Digital Marketing Manager
The Digital Marketing landscape is ever changing, and so marketers in this sector are in demand when they can demonstrate real results on traffic, brand, email marketing, SEO, PPC, and social media. A Digital marketing Manager must be a tactical leader who can implement digital strategies as part of a wider team. As marketing budgets tremendously vary, we are used to recruiting for standalone roles as much as we are for roles that are part of a large team in digital marketing spanning social media, performance marketing, SEO, email marketing, content, and strategy. Spotlight looks for real digital superstars! We review candidates that meet our clients’ requirements on digital expertise, budget, ability and who can demonstrate real impact and growth for our clients’ businesses.
Salary – £40-75k
Recruiting marketing and digital teams in technology is of crucial importance for commercial success and growth. Since 2008, Spotlight Marketing Recruitment has been working within all areas of technology and with the most talented Marketers who can deliver real results for our clients.
NICOLA MONGON is the MD of Spotlight Recruitment for marketing staff, the leading marketing recruitment agency in the UK since 2008. Read our 5* Google reviews from candidates and clients to find our more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight on 020 3008 4254 or info@spotlightrecruitment.com
