For marketers, content marketing is becoming a more crucial aspect of marketing strategy, and is utilised to actively engage with your audience, develop trust and authority and build a distinguished brand identity. Devising a diverse content marketing strategy is key to reaching your target audience at multiple touchpoints. To help you identify which content marketing strategy to adopt, Spotlight Recruitment have collated our top 5 types of content marketing and how to use them effectively.
Blog posts are arguably the best way to connect with your audience, as these pieces of content will typically center around topics of interest for your audience and relative to your brand or sector. In addition to this, posting blogs to your website is extremely effective for Search Engine Optimisation (SEO) and increasing website traffic, which can ultimately provide more business leads and increase brand awareness. Overall, blogs, as a longer form type of content, allow your business to demonstrate its expertise and industry knowledge within that sector, therefore promoting trust which can translate to business growth.
Video content is renowned for being the most effective type of content for audience engagement, especially across social media platforms such as Instagram. According to Hubspot, many companies are shifting their focus to producing more video content in 2023, such as product videos, educational videos, and webinars. Video content tends to grab attention through dynamic storytelling and captivating visuals, which contrasts against more traditional, text-based content. Though creating video content can be time-consuming and expensive to produce, this can often be repurposed into other forms of content, embedded into blogs or uploaded to YouTube or other social media.
Infographics as a form of content allow you to relay advice, information or step-by-step guides in a quick, informative manner, summarising key information in a more visually engaging way. Though this type of content is not the best option for more complex topics and instructions, infographics can simultaneously capture audience attention whilst distributing information. Furthermore, infographics can be added to blogs to break up the copy to assist visual appeal and can also improve SEO to increase organic traffic to the website – bonus!
Posting content surrounding reviews, testimonials, and success stories provide your audience with social proof of customer success and providing positive experiences. This type of content emotionally engages audiences through storytelling and relatable customer journeys. Review-centred content can be shared across most platforms, including the website, social media, and email to name a few. Utilising this type of content and demonstrating real-life examples is a persuasive tool in converting new customers and building trust and loyalty.
Podcasts are a popular and enjoyable way to expand your knowledge on a variety of topics. For many businesses and brands, podcasts are extremely useful in demonstrating expertise in a specific field, which can contribute to building consumer trust and brand image. Not to mention that podcast content can be repurposed into various types of content, such as blogs and social media posts, saving marketers’ valuable time and money. In addition to this, podcasts on podcast networks such as Spotify or Apple Podcasts allows you to reach a large volume of listeners and can introduce your business or brand up to an entirely new audience.
Overall, a content marketing strategy that incorporates a more varied range of content – long-form, visual and audio – allows you to reach a variety of different audiences and maximise engagement, therefore increasing leads and sales and ultimately building a reputable, trustworthy brand image. Why not add one of these types of content marketing to your strategy today?
Spotlight Recruitment have been hiring standout marketing, digital, design and communications candidates for clients in all sectors since 2008. Read our 5* Google reviews from candidates and clients to find out more how we work. If you would like to discuss hiring plans, new roles or need market-relevant insight, you can reach us on 020 3008 4254 or get in touch at email@example.com