LinkedIn are currently advertising over 15 million roles, so job descriptions need to captivate and encourage talented, in-demand candidates. A job advertisement will most likely be the candidate’s first impression of your business, so take your time and present an engaging description that offers details on the role and the company whilst highlighting what makes you unique.
As a specialist in marketing, we recruit across marketing, digital, and communications roles for multi-sector clients across the UK and we see a real variety of job specs from clients. We know all the tips for posting an eye-catching job description that will attract the right people at the right time. With a hiring frenzy currently underway, here are 4 tips for creating a job ad with impact!
- Be realistic
Be transparent yet realistic about skills and the amount of experience that you are looking for, as unclear information and unrealistic requirements are likely to drive candidates away. Before beginning to write an impactful job description, have a clear idea of the required core skills as these will help candidates determine if the role and company are a good fit for them. Try to avoid posting a never-ending list of requirements, finding a candidate who ticks most (but not all of the boxes), could mean they stay longer, embrace new challenges and are more productive.
- Be accurate
With many companies looking to onboard talented Marketers and digital Marketers, write an eye-catching job description that will separate you from the competition. Describe the impact it will have, the link with other teams and the reality of the day-to-day. To gain the interest of talented Marketers, try and avoid posting a mundane list of responsibilities and instead utilise a few bullet points describing the key tasks of the role as you can expand on all of this later in the interviews.
- Include the key facts
Try and be as specific as possible about flexible working options, opportunities for learning and development, the salary band and other ways that you can best advertise your role to get noticed by exceptional Marketers. If you get to interview stage you don’t want to find out the candidate can’t get to the office or wants a higher salary. Make sure the important areas are covered off first and that you have given a clear overview of what the job is all about.
- Tell the story
As marketing and digital recruiters, we know from candidate feedback alone, how important a positive workplace culture is and the more authentic and relatable your job adverts are, the more they will appeal to potential employees. Because workplace culture is so important to employees, your company values should be clear, kind, supportive and something that your workers are proud to stand by. Telling your company’s story and what your brand stands for is a great way to attract the right talent and make the right hire.
If you are looking to hire Marketers for marketing, digital, or communications roles, do get in touch to find out more about the clients we work with and how Spotlight Recruitment can help you source exceptional marketing talent.
NICOLA MONGON is the MD of Spotlight Recruitment, specialists in marketing, digital, and communications recruitment since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight at 020 3008 4254 or info@spotlightrecruitment.com
