Marketing is very much about metrics and often the strongest marketing CVs are those where candidates have listed their achievements with a focus on numbers and results. Clients want to see tangible marketing results; we can all write about ‘delivering campaigns’ or ‘writing a blog’ or ‘increasing followers on our company Twitter page’, but how does that marketing activity translate to a success such as converting to a sale and ultimately revenue?
There are various marketing metrics and some will be more or less relevant depending on a company’s goals and what is expected from the marketing department. Some of the most common metrics include ROI (how much bang are you delivering for each buck!), CPA and CPL, open rates, conversions, leads and page impressions just to name a few. With marketing recruitment agencies in London receiving so many CVs per vacancy, give your CV a spring clean and have a think about the metrics or KPIs you work to and how these can make your marketing CV standout against the crowd.
There are of course other aspects of a CV that will make a Consultant from a prominent marketing recruitment agency like Spotlight pick up the phone. Layout, such as dividing your role in to different marketing channels such as digital, offline, social media, direct and events can often help promote the fact that you are skilled in all of these areas which is fantastic if a client is looking for an all-round marketer. If it’s more of a digital marketing role, think about putting all of your digital marketing experience to the top so it is read first.