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  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

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    Managing Director, Crow TV

  • Dealing with Spotlight was a pleasure. They listened to what we needed and delivered talented individuals all of whom fitted the brief. Your efficiency and competency as an agency saved us a huge amount of time and stress!

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    Publishing Manager, Electric Word PLC

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Sep

22

2017

How university partnerships are helping brands attract the best talent

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

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Sep

21

2017

Public Health England wants to make its brand ‘part of the fabric of society’

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

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Sep

21

2017

Is the way you track conversions damaging your campaigns?

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

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Sep

21

2017

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

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Sep

21

2017

How Cancer Research UK is preparing for GDPR

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

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Sep

21

2017

Disney shifts focus to put digital content at the heart of its brand partnerships

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

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Sep

20

2017

John Lewis puts focus on social media with 360 ad trial and new hire

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

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Sep

20

2017

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

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Sep

20

2017

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

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Sep

20

2017

Morrisons on how staff are inspiring both its marketing and turnaround

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

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Sep

20

2017

How marketers are stepping up to take control of media

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

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Sep

19

2017

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

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Sep

19

2017

Ed Pilkington: Marketing success requires an appetite for risk

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

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Sep

19

2017

Apple, Nike, BT Sport: The top 10 YouTube ads in August

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

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Sep

19

2017

Marketoonist on PowerPoint pitches

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

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Sep

19

2017

Deliciously Ella on her ‘unusual’ approach to marketing

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

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Sep

19

2017

Thomas Barta: Marketers must stop being digitally naïve

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

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Sep

18

2017

5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

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Sep

18

2017

Robin Bonn: Don’t miss out as agencies finally toughen-up

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

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Sep

18

2017

Stereotypical TV ads ‘causing resentment’ among consumers

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

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Sep

18

2017

Facebook, Uber, Evans Cycles: Everything that matters this morning

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

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Sep

18

2017

Should your brand launch a youth sub-brand?

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

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Sep

18

2017

Hack your commute: Don’t buy into brain training

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

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Sep

15

2017

Apple, GDPR, Nespresso: 5 things you need to know this week and why

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

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Sep

15

2017

Amazon reveals how it thinks about advertising

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

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Sep

15

2017

Next: We won’t retaliate against Amazon, we will learn from them

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

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Sep

14

2017

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

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Sep

14

2017

Twitter CEO promises overhaul of ‘clunky’ ad offering

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

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Sep

14

2017

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

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Sep

14

2017

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

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Sep

13

2017

CanOWater on its hopes to take canned water mainstream

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

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Sep

13

2017

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

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Sep

13

2017

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

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Sep

13

2017

Mark Ritson: Google’s lack of transparency should have us all worried

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

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Sep

13

2017

Apple gambles on premium iPhone X but should its rivals be worried?

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

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Sep

13

2017

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

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Sep

13

2017

Almost three in four global marketers still unaware of full GDPR implications

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

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Sep

13

2017

Corporate-NGO partnerships become more strategic as purpose moves up the agenda

As brands place societal considerations at the core of their business strategy and practices, charity partnerships are becoming increasingly based on problem-solving and value.

The post Corporate-NGO partnerships become more strategic as purpose moves up the agenda appeared first on Marketing Week.

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Sep

12

2017

Marketoonist on how CEOs manage marketing budgets

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on how CEOs manage marketing budgets appeared first on Marketing Week.

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Sep

12

2017

Tesco: If you need to explain it to customers then your charity partnership will fail

The Tesco National Charity Partnership, which facilitates the multi-party partnership between Tesco, Diabetes UK and the British Heart Foundation, says the key to successful charity tie-ups is simplicity.

The post Tesco: If you need to explain it to customers then your charity partnership will fail appeared first on Marketing Week.

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