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Testimonials

  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

    Delphine Fournier, Marketing Director, Econocom

  • Spotlight supply us with candidates that are impossible to find anywhere else. The quality and unique skill set of their applicants mean that I can fill challenging broadcast roles from a choice of outstanding people.

    Managing Director, Crow TV

  • Dealing with Spotlight was a pleasure. They listened to what we needed and delivered talented individuals all of whom fitted the brief. Your efficiency and competency as an agency saved us a huge amount of time and stress!

    Director, Linley

  • As a branding and Marketing agency working in a highly competitive environment, people are our most valuable asset so finding and keeping the brightest talent is of the most paramount importance to us. Spotlight placed three people with us and […]

    Director, Heavenly

  • As a specialist publisher with around 100 staff quality is vital to our success and we have used Spotlight to recruit a number of new members of staff across marketing, digital, office support and customer service since we first encountered […]

    Publishing Manager, Electric Word PLC

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Jun

21

2018

Nike challenges Chinese stereotypes, Benetton slammed for migrant ads: International round-up

Plus Adidas delivers free footballs to Indian children through interactive campaign and Apple is fined AU$9m for refusing to repair faulty iPhones.

The post Nike challenges Chinese stereotypes, Benetton slammed for migrant ads: International round-up appeared first on Marketing Week.

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Jun

21

2018

HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica

Cannes Lions 2018: HP's marketing boss says the Cambridge Analytica scandal has "definitely changed" the relationship it has with the big digital platforms.

The post HP’s Antonio Lucio on why brands must innovate on their own terms post-Cambridge Analytica appeared first on Marketing Week.

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Jun

21

2018

Google: GDPR is well intentioned but it will be a bumpy road to compliance

Cannes Lions 2018: Google’s EMEA boss says the company is still trying to “make sense of GDPR” and define how it deals with the new data regulations after much of the detail came through “very late”.

The post Google: GDPR is well intentioned but it will be a bumpy road to compliance appeared first on Marketing Week.

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Jun

21

2018

Mark Ritson: How ‘influencers’ made my arse a work of art

Influencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.

The post Mark Ritson: How ‘influencers’ made my arse a work of art appeared first on Marketing Week.

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Jun

21

2018

How KLM’s customer service took off on Messenger

With consumers demanding ever more immediate communication from brands, Facebook's Messenger is now one of the customers' favoured methods for interacting with the Dutch airline.

The post How KLM’s customer service took off on Messenger appeared first on Marketing Week.

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Jun

20

2018

News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising

The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.

The post News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising appeared first on Marketing Week.

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Jun

20

2018

Google promises to ‘listen more’ as it rolls out new ad controls on YouTube

Cannes Lions 2018: Google’s EMEA boss Matt Brittin admits the tech giant needs to get better at listening to the concerns of the ad industry as it looks to move on from the brand safety scandal.

The post Google promises to ‘listen more’ as it rolls out new ad controls on YouTube appeared first on Marketing Week.

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Jun

20

2018

Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve

Cannes Lions 2018: Far from pulling back from the high street, Apple is investing in ramping up the experience by putting humanity at the heart of physical retail.

The post Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve appeared first on Marketing Week.

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Jun

20

2018

Sign up to our webinar on supercharging your digital intelligence to power customer experiences

Learn about the three challenges organisations are facing when capitalising on digital information and how they can be overcome.

The post Sign up to our webinar on supercharging your digital intelligence to power customer experiences appeared first on Marketing Week.

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Jun

20

2018

How Glamour, Just Eat and Shell are tackling the gender gap

Cannes Lions 2018: As attitudes change in the post #MeToo era, brands from publishing to tech are tackling the lack of female representation in their workplaces head on.

The post How Glamour, Just Eat and Shell are tackling the gender gap appeared first on Marketing Week.

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Jun

20

2018

Brands missing out on potential $45bn in profit by failing to optimise media budgets

Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%.

The post Brands missing out on potential $45bn in profit by failing to optimise media budgets appeared first on Marketing Week.

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Jun

19

2018

P&G’s Marc Pritchard on protecting brands against the threat of ‘mass disruption’

Cannes Lions 2018: Marketing still matters in a world of mass disruption, says P&G's chief brand officer, it just means working smarter, cutting out waste and becoming more equal.

The post P&G’s Marc Pritchard on protecting brands against the threat of ‘mass disruption’ appeared first on Marketing Week.

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Jun

19

2018

‘Quantum marketing’ is the industry’s next skills challenge

The IDM’s Jane Cave says businesses need to stop thinking of training as a ‘zero-sum game’ and marketers need to have an insatiable appetite for new knowledge and skills if they are to survive the digital transformation taking place.

The post ‘Quantum marketing’ is the industry’s next skills challenge appeared first on Marketing Week.

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Jun

19

2018

Mars CMO tasked with ‘driving growth’ in new role as president of confectionery business

Andrew Clarke has been with the business for 18 years in various leadership roles and has a track record for "driving ambitious change while delivering results".

The post Mars CMO tasked with ‘driving growth’ in new role as president of confectionery business appeared first on Marketing Week.

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Jun

19

2018

News UK looks to convince brands to advertise around hard news

Cannes Lions 2018: New research from the publisher finds consumers are 45% more likely to watch a video ad to the end if the content around it emotionally engages them – either in a positive or negative way.

The post News UK looks to convince brands to advertise around hard news appeared first on Marketing Week.

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Jun

19

2018

All the latest from Cannes Lions 2018

The post All the latest from Cannes Lions 2018 appeared first on Marketing Week.

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Jun

19

2018

Marketoonist on the personalisation gap

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on the personalisation gap appeared first on Marketing Week.

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Jun

19

2018

Unilever’s Keith Weed on why FMCG is like a ‘heat-seeking missile’

Cannes Lions 2018: Unilever's CMO argues FMCG is still a great training ground as it encourages young marketers to reassess how their strategy is serving customers’ needs on a daily basis.

The post Unilever’s Keith Weed on why FMCG is like a ‘heat-seeking missile’ appeared first on Marketing Week.

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Jun

19

2018

The best paid sectors and the persistent pay gap: What 20 years of Salary Survey data reveals

The marketing industry has changed significantly since Marketing Week launched its Career and Salary Survey in 1998, but when it comes to the best (and worst) paid sectors and equal pay, the results are fairly consistent.

The post The best paid sectors and the persistent pay gap: What 20 years of Salary Survey data reveals appeared first on Marketing Week.

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Jun

19

2018

Why marketers want to leave their job and what will make them stay

Staff turnover has been consistently high since Marketing Week launched its Career and Salary Survey 20 years ago, but the reasons for moving job have changed as work-life balance moves up the agenda.

The post Why marketers want to leave their job and what will make them stay appeared first on Marketing Week.

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Jun

18

2018

The Marketing Academy launches US scholarship programme

The programme will be based in New York and includes three residential boot camps, as well as individual mentoring.

The post The Marketing Academy launches US scholarship programme appeared first on Marketing Week.

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Jun

18

2018

Marketing Week Meets… Tom Goodwin, head of innovation at Zenith

LinkedIn's 'number one voice in marketing' talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.

The post Marketing Week Meets… Tom Goodwin, head of innovation at Zenith appeared first on Marketing Week.

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Jun

18

2018

Why procurement teams aren’t clamouring for brands to in-house

Perceived wisdom might suggest procurement would be keen to in-house more creative and media, but many are concerned about the impact this could have on the quality of work and level of talent working on it.

The post Why procurement teams aren’t clamouring for brands to in-house appeared first on Marketing Week.

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Jun

18

2018

Diageo’s CMO on how marketers can succeed in a volatile and chaotic world

To cope in a volatile world, marketing leaders must be prepared to embrace change and feel able to ask for help, according to Diageo CMO Syl Saller.

The post Diageo’s CMO on how marketers can succeed in a volatile and chaotic world appeared first on Marketing Week.

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Jun

18

2018

Misplaced ads, mental health, ad spend: 5 killer stats to start your week

We arm you with all the marketing stats that matter this week including nine in 10 UK marketers manage international campaigns and executives blame advertisers for misplaced ads.

The post Misplaced ads, mental health, ad spend: 5 killer stats to start your week appeared first on Marketing Week.

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Jun

18

2018

Creativity, disruption and advertising can together boost brand value by 265%

New research from Kantar Millward Brown reveals for the first time how creativity, disruption and great advertising can help companies grow their brand value at a far greater rate.

The post Creativity, disruption and advertising can together boost brand value by 265% appeared first on Marketing Week.

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Jun

18

2018

Disney, Instagram, Dixons Carphone: Everything that matters this morning

Good morning and welcome to Marketing Week's round-up of the news that matters in the marketing world today.

The post Disney, Instagram, Dixons Carphone: Everything that matters this morning appeared first on Marketing Week.

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Jun

18

2018

Vote for your ‘Brand of the Year’

Asos, The Guardian, Harry's, Heineken, Ikea, KFC, Lloyds Bank, Quorn and Wetherspoons will battle it out to be named 'Brand of the Year' at this year's Marketing Week Masters awards.

The post Vote for your ‘Brand of the Year’ appeared first on Marketing Week.

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Jun

18

2018

Thomas Barta: Ogilvy’s rebrand reveals an ad industry in confusion

Agencies, like brands, need consistency. Agencies used to have access to the C-suite within brands but that's no longer the case. It’s time for agency leaders to step up and rebuild agency C-suite relevance again.

The post Thomas Barta: Ogilvy’s rebrand reveals an ad industry in confusion appeared first on Marketing Week.

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Jun

15

2018

Get ready for Cannes 2018: Hot topics and what to see

With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the first festival since the Cambridge Analytica scandal broke, Sir Martin Sorrell resigned from WPP and the #MeToo movement was born.

The post Get ready for Cannes 2018: Hot topics and what to see appeared first on Marketing Week.

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Jun

15

2018

World Cup, Sky, influencers: 5 things that mattered this week and why

From New Balance's first World Cup campaign and Sky's loyalty scheme reducing churn to the fact beauty influencers deliver an ROI of £8.81, we round up all the marketing news you need to know from the past week.

The post World Cup, Sky, influencers: 5 things that mattered this week and why appeared first on Marketing Week.

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Jun

15

2018

Samsung’s CMO on why ‘not being tech savvy’ is an advantage

Despite working at one of the world's biggest tech brands, global CMO YH Lee believes her background in consumer goods has helped the brand shift its marketing focus from product back to the customer.

The post Samsung’s CMO on why ‘not being tech savvy’ is an advantage appeared first on Marketing Week.

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Jun

15

2018

How Aldi ‘unsettled everyone’ with its ‘Like Brands, Only Cheaper’ campaign

Aldi's marketing director Adam Zavalis believes the brand captured the UK public with its 'Like Brands, Only Cheaper' campaign by refusing to put "a sheen over real life".

The post How Aldi ‘unsettled everyone’ with its ‘Like Brands, Only Cheaper’ campaign appeared first on Marketing Week.

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Jun

14

2018

Diageo to introduce social contract to improve its relationship with agencies

The initiative, created by Diageo's procurement team, aims to create a set of principles around how the brand and its agencies work together with the aim of improving the quality of its creative work.

The post Diageo to introduce social contract to improve its relationship with agencies appeared first on Marketing Week.

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Jun

14

2018

How one software company rebranded to break down silos

When Braze rebranded from Appboy last year, it wasn't just trying to broaden perceptions of its expertise to more than apps, it wanted to improve collaboration, explains its senior vice-president of marketing Marissa Aydlett.

The post How one software company rebranded to break down silos appeared first on Marketing Week.

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Jun

14

2018

Why Cadbury’s ‘Gorilla’ ad nearly didn’t get made

When Cadbury launched 'Gorilla' in 2007 the brand was suffering after a salmonella scare, and despite the brand's former marketing director admitting it was the hardest concept he's ever had to sell, the ad went on to increase sales by 10%.

The post Why Cadbury’s ‘Gorilla’ ad nearly didn’t get made appeared first on Marketing Week.

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Jun

14

2018

Social media to create a ‘fertile environment’ for advertisers at Russia World Cup

The 2018 FIFA World Cup is predicted to inject an additional $2.4bn into the global ad market, as the tournament's 'younger' audience encourages advertisers to showcase the brand building powers of social media.

The post Social media to create a ‘fertile environment’ for advertisers at Russia World Cup appeared first on Marketing Week.

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Jun

14

2018

Ikea launches in India, Ben & Jerry’s resurrects Pride rainbow: International round-up

Plus Coca-Cola wants young people to help solve community issues in the US and Unilever's Sunsilk shampoo ad creates debate about transgender stereotypes.

The post Ikea launches in India, Ben & Jerry’s resurrects Pride rainbow: International round-up appeared first on Marketing Week.

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Jun

14

2018

How ‘social prediction’ is transforming the world of consumer foresight

Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.

The post How ‘social prediction’ is transforming the world of consumer foresight appeared first on Marketing Week.

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Jun

14

2018

Marketing Week at 40

The post Marketing Week at 40 appeared first on Marketing Week.

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