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Search Our Jobs :

Nov

24

2017

Getting to the business case for advertising

After a decade of change in advertising, a new study commissioned by Thinkbox tries to quantify the business case for advertising and which medium is the lowest risk for investment.

The post Getting to the business case for advertising appeared first on Marketing Week.

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Nov

24

2017

Amazon, Autumn Budget, Uber: 5 things that mattered this week and why

From Amazon launching its first London-based pop-up store to Chancellor Philip Hammond's Autumn Budget, here are five of this week's biggest stories for marketers.

The post Amazon, Autumn Budget, Uber: 5 things that mattered this week and why appeared first on Marketing Week.

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Nov

24

2017

YouTube promises ‘zero tolerance’ for predatory comments as it faces fresh ad boycott

Google acknowledges year of “highs and lows” for YouTube as its attempts to woo brands at its annual Brandcast event are overshadowed by a child safety crisis.

The post YouTube promises ‘zero tolerance’ for predatory comments as it faces fresh ad boycott appeared first on Marketing Week.

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Nov

24

2017

Shell on overcoming the B2B challenges of GDPR

The GDPR deadline may be drawing closer, but Shell's Rob French says marketers shouldn't view 25 May 2018 as the finish line as it will be an ongoing challenge to shape messaging and improve understanding.

The post Shell on overcoming the B2B challenges of GDPR appeared first on Marketing Week.

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Nov

23

2017

The New York Times CEO on not being defined by Donald Trump

Speaking exclusively to Marketing Week, NYT CEO Mark Thompson talks battling fake news, thinking subscriber-first and the strategy shift from ad sales to offering marketing solutions.

The post The New York Times CEO on not being defined by Donald Trump appeared first on Marketing Week.

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Nov

23

2017

International round-up: Amazon starts Australian trial, Burger King tells customers to visit McDonald’s

Plus French retailer Monoprix launches a ‘reversible’ campaign to support breast cancer survivors and Yoox trials 15-second ‘now or never’ YouTube deals.

The post International round-up: Amazon starts Australian trial, Burger King tells customers to visit McDonald’s appeared first on Marketing Week.

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Nov

23

2017

Brands welcome new broadband ad rules aimed at preventing ‘misleading’ speed claims

The ad regulator is introducing changes to how broadband providers can advertise service speeds that it hopes will “improve customer confidence” in the sector.

The post Brands welcome new broadband ad rules aimed at preventing ‘misleading’ speed claims appeared first on Marketing Week.

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Nov

23

2017

Customer experience investment fails to pay off as performance hits all-time low

UK brands have seen perceptions of their customer experience fall as they fail to meet consumers' expectations or adapt to new ways of buying.

The post Customer experience investment fails to pay off as performance hits all-time low appeared first on Marketing Week.

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Nov

22

2017

Video marketing: A beginner’s guide

A beginner's guide to video marketing covering video marketing strategy, choosing a video format, screen size, video measurement and video on a budget.

The post Video marketing: A beginner’s guide appeared first on Marketing Week.

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Nov

22

2017

Five key takeaways from the Autumn Budget

From setting aside £3bn for Brexit preparations to freezing tax on alcohol, here are some of the highlights from UK Chancellor Philip Hammond’s latest Budget.

The post Five key takeaways from the Autumn Budget appeared first on Marketing Week.

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Nov

22

2017

‘Authenticity means admitting you want to sell stuff’

Convincing consumers to buy inessential goods is crucial to our economy, and authenticity means embracing that in advertising, says DDB's Neil Simpson.

The post ‘Authenticity means admitting you want to sell stuff’ appeared first on Marketing Week.

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Nov

22

2017

Diageo on craft’s longevity, the rise of non-alcoholic brands and testing out VR

The alcohol giant’s global head of beer on why craft will be a long-term trend and how Diageo is looking to position itself at the “forefront" of digital.

The post Diageo on craft’s longevity, the rise of non-alcoholic brands and testing out VR appeared first on Marketing Week.

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Nov

21

2017

Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine

On International Television Day, brands would do well to remember that TV is still in rude health, even among millennials.

The post Mark Ritson: Even ‘millennial-minded’ marketers should see TV as a gold mine appeared first on Marketing Week.

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Nov

21

2017

Leonie Roderick: Amazon’s first London pop-up should inspire not scare rivals

The digital giant’s decision to move into a physical retail space in the UK for the first time should encourage competitors to take a look at their own offering.

The post Leonie Roderick: Amazon’s first London pop-up should inspire not scare rivals appeared first on Marketing Week.

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Nov

21

2017

Google, Giffgaff, Marmite: The top 10 YouTube ads in October

The most popular ads on YouTube last month included Google’s new Pixel 2 smartphone and a musical number from Nintendo’s Super Mario.

The post Google, Giffgaff, Marmite: The top 10 YouTube ads in October appeared first on Marketing Week.

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Nov

21

2017

Sign up to our webinar on delivering business impact with personalisation this Christmas

Personalisation engages audiences and drives campaign ROI, as well as driving online sales and building customer lifetime values.

The post Sign up to our webinar on delivering business impact with personalisation this Christmas appeared first on Marketing Week.

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Nov

21

2017

Marketoonist on the evolution of advertising

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on the evolution of advertising appeared first on Marketing Week.

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Nov

21

2017

Why Unibet is betting on video to score loyal new customers

Following a successful video campaign during Euro 2016, Unibet's Pantelis Kotopoulos and Alison Sams says the betting brand is looking to expand its young male audience further using YouTube ahead of next year's World Cup.

The post Why Unibet is betting on video to score loyal new customers appeared first on Marketing Week.

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Nov

21

2017

The evolving opportunities of product placement

From simple props to bespoke multi-dimensional deals, product placement has evolved into an experience-focused proposition designed to enhance the viewing experience.   

The post The evolving opportunities of product placement appeared first on Marketing Week.

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Nov

20

2017

Toyota on its plan to bring robots into the home

Jim Adler, vice-president of the Toyota Research Institute, believes the Japanese car giant can become just as known for home robotics.

The post Toyota on its plan to bring robots into the home appeared first on Marketing Week.

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Nov

20

2017

5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

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Nov

20

2017

Leon’s co-founder on why more women should become entrepreneurs

The healthy fast food chain’s co-founder Allegra McEvedy believes more women should “take the plunge” and start their own business – but men need to get on board too.

The post Leon’s co-founder on why more women should become entrepreneurs appeared first on Marketing Week.

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Nov

20

2017

Blockbuster ads fight product promotions for shrinking Christmas spend

Retailers are taking very different approaches to their 2017 festive advertising as each bid to persuade cash-strapped Brits to spend big this Christmas.

The post Blockbuster ads fight product promotions for shrinking Christmas spend appeared first on Marketing Week.

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Nov

20

2017

Unilever, Uber, YouTube: Everything that matters this morning

Catch up on all the important marketing news from the last 24 hours with our morning round-up.

The post Unilever, Uber, YouTube: Everything that matters this morning appeared first on Marketing Week.

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Nov

20

2017

Colin Lewis: Creativity is just collecting other people’s ideas

Being a good marketer comes from having a wealth of insight about a broad spectrum of things - not just marketing.

The post Colin Lewis: Creativity is just collecting other people’s ideas appeared first on Marketing Week.

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Nov

20

2017

Hack your commute: Have a go at ‘if-then’ planning

Inspiring ideas to expand your mind on the way to work.

The post Hack your commute: Have a go at ‘if-then’ planning appeared first on Marketing Week.

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Nov

17

2017

L’Oréal, McDonald’s, M&S: 5 things that mattered this week and why

The big news this week includes the latest Christmas ads from Sainsbury's, Waitrose and McDonald's, L'Oréal's new European CMO speaking out against 'digital' marketing and the slowdown in marketing budget growth.

The post L’Oréal, McDonald’s, M&S: 5 things that mattered this week and why appeared first on Marketing Week.

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Nov

17

2017

How Mars is expanding Maltesers’ diversity agenda to all its brands

Maltesers was crowned Marketing Week's 'Brand of the Year' for its approach to diversity and inclusion in its advertising but now wants to take that further by integrating it across the Mars business.

The post How Mars is expanding Maltesers’ diversity agenda to all its brands appeared first on Marketing Week.

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Nov

16

2017

Sonos on why its first UK store is a marketing, not a sales, channel

Sonos is replicating the experience people have at home with its sound systems in its first European store as it looks to boost advocacy and bring the brand to a wider audience.

The post Sonos on why its first UK store is a marketing, not a sales, channel appeared first on Marketing Week.

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Nov

16

2017

International round-up: Coca-Cola partners with The Salvation Army, Lyft enters Canada

Plus Tencent looks to increase its investment in digital content and cinema chain Vue takeover explored by Korean film giant CJ-CGV.

The post International round-up: Coca-Cola partners with The Salvation Army, Lyft enters Canada appeared first on Marketing Week.

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Nov

16

2017

How accelerator schemes can turbo-charge marketing training

The communications industries aren't focused enough on closing the knowledge gap created by fast-moving digital technology, but accelerator schemes can get professionals up to speed quickly.

The post How accelerator schemes can turbo-charge marketing training appeared first on Marketing Week.

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Nov

16

2017

Green & Black’s on the Fairtrade backlash: ‘We have nothing to hide’

The premium chocolate brand wants to reach a bigger audience, but has had to face down criticism around its new range not being Fairtrade-accredited or organic.

The post Green & Black’s on the Fairtrade backlash: ‘We have nothing to hide’ appeared first on Marketing Week.

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Nov

16

2017

Marketing budget growth stalls as CMOs fail to prove ROI

Marketing budgets hit a plateau in 2017 as CMOs “became distracted” by a heavy focus on operations and tactics or large cross-functional initiatives, such as customer experience, according to a new study.

The post Marketing budget growth stalls as CMOs fail to prove ROI appeared first on Marketing Week.

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Nov

15

2017

Channel 4: In the era of fake news, we still want to be a hit with young people

New Channel 4 CEO, Alex Mahon, explains why the broadcaster will focus on making a connection with young viewers by reflecting their “democratic values”.

The post Channel 4: In the era of fake news, we still want to be a hit with young people appeared first on Marketing Week.

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Nov

15

2017

The challenge of achieving personalisation at scale

Customer expectations are continually changing, meaning brands need to offer relevant and smart personalisation across every touchpoint, but marketers at our roundtable, sponsored by Relay42, agreed it is sometimes easier said than done.

The post The challenge of achieving personalisation at scale appeared first on Marketing Week.

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Nov

15

2017

Mark Ritson: Burberry’s luxury repositioning won’t work, it’s not in the brand DNA

After dispensing with chief creative officer Christopher Bailey, new Burberry CEO Marco Gobbetti wants to take the brand upscale, but it goes against its history and traditions.

The post Mark Ritson: Burberry’s luxury repositioning won’t work, it’s not in the brand DNA appeared first on Marketing Week.

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Nov

15

2017

McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success

The fast food chain says the boost from its 2016 Christmas campaign, which featured a vintage doll named Juliette, gave it the confidence to focus even more on the festive season this year.

The post McDonald’s goes ‘bigger and stronger’ with Christmas campaign after 2016 success appeared first on Marketing Week.

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Nov

15

2017

Help us find out what makes Marketing Week readers tick

Take our survey to help us create our most detailed understanding yet of how marketers think.

The post Help us find out what makes Marketing Week readers tick appeared first on Marketing Week.

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Nov

15

2017

How marketers are closing the mentoring gap

New research shows women are less likely to have a mentor than men, so how are female – and male - marketers closing the mentoring gap?

The post How marketers are closing the mentoring gap appeared first on Marketing Week.

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Nov

14

2017

Ikea: Criticism of campaigns that champion diversity only pushes us on

John Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.

The post Ikea: Criticism of campaigns that champion diversity only pushes us on appeared first on Marketing Week.

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