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  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

    Delphine Fournier, Marketing Director, Econocom

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    Managing Director, Crow TV

  • Dealing with Spotlight was a pleasure. They listened to what we needed and delivered talented individuals all of whom fitted the brief. Your efficiency and competency as an agency saved us a huge amount of time and stress!

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    Publishing Manager, Electric Word PLC

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Apr

23

2018

How one Savile Row tailor is translating the luxury experience online

Sean Dixon, managing director and co-founder of Savile Row tailor Richard James, describes how his company is using marketing to make bespoke tailoring relevant to a digital audience in 2018.

The post How one Savile Row tailor is translating the luxury experience online appeared first on Marketing Week.

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Apr

23

2018

Ad spend, viewability, data sharing: 5 killer stats to start your week

All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.

The post Ad spend, viewability, data sharing: 5 killer stats to start your week appeared first on Marketing Week.

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Apr

23

2018

Mars promotes Michele Oliver to global brand purpose role

Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.

The post Mars promotes Michele Oliver to global brand purpose role appeared first on Marketing Week.

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Apr

23

2018

St-Rémy unveils new look as it tries to revitalise the ‘outdated’ brandy category

A product redesign, new website and marketing campaign are all part of a push to shed brandy's "outdated" image and appeal to a younger audience.

The post St-Rémy unveils new look as it tries to revitalise the ‘outdated’ brandy category appeared first on Marketing Week.

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Apr

23

2018

Google, Facebook, luxury brands: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Google, Facebook, luxury brands: Everything that matters this morning appeared first on Marketing Week.

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Apr

23

2018

Richard Shotton: If you want to earn consumers’ love, flaunt your flaws

Marketers need to be confident enough to turn challenges to their advantage, rather than airbrushing out their imperfections and claiming extravagant benefits.

The post Richard Shotton: If you want to earn consumers’ love, flaunt your flaws appeared first on Marketing Week.

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Apr

23

2018

If purpose is so important to brands why are so many failing to measure its impact?

Some 60% of brands are missing the opportunity to truly engage consumers by failing to measure the impact on society of their purpose campaigns.

The post If purpose is so important to brands why are so many failing to measure its impact? appeared first on Marketing Week.

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Apr

20

2018

Channel 4, ITV and Sky join forces to prove value of on-demand to marketers

The UK's major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.

The post Channel 4, ITV and Sky join forces to prove value of on-demand to marketers appeared first on Marketing Week.

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Apr

20

2018

M&S, Tenzing, WPP: 5 things that mattered this week and why

Catch up on all this week's marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.

The post M&S, Tenzing, WPP: 5 things that mattered this week and why appeared first on Marketing Week.

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Apr

19

2018

M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work

The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.

The post M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work appeared first on Marketing Week.

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Apr

19

2018

P&G looks to even greater marketing efficiency to help tackle disruption

The FMCG giant wants to make sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.

The post P&G looks to even greater marketing efficiency to help tackle disruption appeared first on Marketing Week.

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Apr

19

2018

Why brands must make data security part of their mindset

With the GDPR deadline looming and consumers' mobile activity creating more data every day, people's trust is now heavily dependent on how brands protect their data, says Braze co-founder Jon Hyman.

The post Why brands must make data security part of their mindset appeared first on Marketing Week.

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Apr

19

2018

The emerging tech that promises to disrupt marketing

Marketing Week Explores: From the crypto world of Bitcoin and blockchain to virtual reality and 5G, we look at the tech developments set to shake up marketing.

The post The emerging tech that promises to disrupt marketing appeared first on Marketing Week.

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Apr

19

2018

Walmart revamps its website, KFC replaces fire with flaming fried chicken: International round-up

Plus Jamie Oliver's Australian restaurant group goes into administration and Baskin Robbins's meme-inspired ad campaign.

The post Walmart revamps its website, KFC replaces fire with flaming fried chicken: International round-up appeared first on Marketing Week.

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Apr

19

2018

‘Data doesn’t need to be big or creepy to shed light on consumer psychology’

In a post-GDPR world, there will be little value in large behavioural and demographic databases when just a few contextual psychological insights are more effective, says CrowdCat chief scientist Richard Summers.

The post ‘Data doesn’t need to be big or creepy to shed light on consumer psychology’ appeared first on Marketing Week.

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Apr

19

2018

Sign up to our webinar on the principles of experimentation

Learn about the fundamental principles that define effective experimentation.

The post Sign up to our webinar on the principles of experimentation appeared first on Marketing Week.

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Apr

19

2018

Kraft Heinz UK CMO on bringing ‘the magic’ back to marketing

A year into the role, Steve Chantry is committed to shifting people's perceptions of the business from ruthlessly cost-driven to one that is built on effectiveness.

The post Kraft Heinz UK CMO on bringing ‘the magic’ back to marketing appeared first on Marketing Week.

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Apr

19

2018

Publishers launch new audience currency in bid to attract more ad dollars

The UK publishing industry is launching what it claims is its most robust audience measurement to date in an effort to win back trust from advertisers and simplify the planning process.

The post Publishers launch new audience currency in bid to attract more ad dollars appeared first on Marketing Week.

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Apr

18

2018

Why seamless service sets the best marketing apart

Customer experience may dominate marketers' thinking, but they will never maximise its potential without collaborating with customer services staff.

The post Why seamless service sets the best marketing apart appeared first on Marketing Week.

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Apr

18

2018

M&S marketing boss Patrick Bousquet-Chavanne departs in shake-up of marketing structure

His departure is part of a wider shake-up that will shift marketing from being a central function to one managed by M&S's two businesses - clothing and home, and food.

The post M&S marketing boss Patrick Bousquet-Chavanne departs in shake-up of marketing structure appeared first on Marketing Week.

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Apr

18

2018

Waitrose puts focus back on food in new brand campaign

Waitrose is looking to showcase the quality of its ingredients and get people cooking simple everyday meals in its new marketing campaign.

The post Waitrose puts focus back on food in new brand campaign appeared first on Marketing Week.

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Apr

17

2018

Marketing budgets see slowest growth for two years as main media slips into decline

Internet marketing budgets grew at the lowest rate since 2015 in the first quarter of the year, according to the latest IPA Bellwether, while main media advertising slipped into negative territory for only the second time in five years.

The post Marketing budgets see slowest growth for two years as main media slips into decline appeared first on Marketing Week.

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Apr

17

2018

Marketers’ job prospects take a hit over economic uncertainty

Almost 30% of marketers say they plan to increase their workforce over the next three months, according to the new IPA Bellwether; however, some were not so confident as concerns over Brexit and consumer confidence mount up.

The post Marketers’ job prospects take a hit over economic uncertainty appeared first on Marketing Week.

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Apr

17

2018

Odeon’s MD on making the cinema experience relevant for the Netflix generation

Carol Welch, Odeon's managing director for the UK and Ireland and a former marketer, explains why the UK's largest cinema chain is going back to its roots to rejuvenate the industry and accelerate growth.

The post Odeon’s MD on making the cinema experience relevant for the Netflix generation appeared first on Marketing Week.

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Apr

17

2018

Former Red Bull marketer on shaking off the unhealthy image of energy drinks

Huib Van Bockel is launching the first marketing campaign for his natural energy drink Tenzing as he looks to “ride the wave” of the sugar tax.

The post Former Red Bull marketer on shaking off the unhealthy image of energy drinks appeared first on Marketing Week.

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Apr

17

2018

Innovation, creativity and packing a punch: What makes marketing effective

What is key to creating effective marketing? With entries now open for the Marketing Week Masters Awards, we speak to five of our judges to gain some insight into what goes into an award-winning campaign.

The post Innovation, creativity and packing a punch: What makes marketing effective appeared first on Marketing Week.

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Apr

17

2018

Mark Ritson: Wetherspoons ditching social media is brand leadership at its best

JD Wetherspoon chairman Tim Martin has been criticised for closing the brand's social media accounts, but it shows he's brave enough to decide they don't fit his target market or objectives.

The post Mark Ritson: Wetherspoons ditching social media is brand leadership at its best appeared first on Marketing Week.

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Apr

17

2018

Marketoonist on inflated marketing claims

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on inflated marketing claims appeared first on Marketing Week.

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Apr

17

2018

How blockchain is disrupting loyalty

The loyalty market is ripe for disruption, according to a number of brands who believe blockchain is the answer to building trust and improving customer experience in the long term.

The post How blockchain is disrupting loyalty appeared first on Marketing Week.

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Apr

16

2018

How Siemens is evolving its employer brand to attract new talent

Siemens wants to shake off perceptions that it is "traditional, large and not fast-moving" and show its "sexy" side as it looks to increase its appeal to future employees amid growing competition from the likes of Google and Tencent.

The post How Siemens is evolving its employer brand to attract new talent appeared first on Marketing Week.

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Apr

16

2018

Urgent change is needed at WPP despite Sorrell’s transformative legacy

Sir Martin Sorrell may have built up the world’s largest agency holding company, but with the race to the bottom on price more or less complete WPP needs to find new ways to meet marketers’ needs.

The post Urgent change is needed at WPP despite Sorrell’s transformative legacy appeared first on Marketing Week.

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Apr

16

2018

5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

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Apr

16

2018

GDPR: Third-party data and privacy notices – sign up for our latest webinar

In the final of a three-part webinar series, we will explore questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.

The post GDPR: Third-party data and privacy notices – sign up for our latest webinar appeared first on Marketing Week.

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Apr

16

2018

YouTube, Disney, data transparency: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post YouTube, Disney, data transparency: Everything that matters this morning appeared first on Marketing Week.

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Apr

16

2018

From mountains to cities: How The North Face is looking to engage a new community

The North Face's latest global campaign wants to inspire women from all walks of life to explore the great outdoors.

The post From mountains to cities: How The North Face is looking to engage a new community appeared first on Marketing Week.

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Apr

15

2018

Sir Martin Sorrell abruptly exits as boss of WPP

WPP CEO Sir Martin Sorrell has stepped down following an investigation into personal misconduct, raising huge questions about his successor and the future of the company he founded 33 years ago.

The post Sir Martin Sorrell abruptly exits as boss of WPP appeared first on Marketing Week.

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Apr

13

2018

The Economist promotes CMO to COO as focus moves from growth to profit

The restructure also combines the circulation division, now the largest contributor of profits to The Economist, with the sales, marketing, events and analytics teams.

The post The Economist promotes CMO to COO as focus moves from growth to profit appeared first on Marketing Week.

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Apr

13

2018

P&G, Tesco, O2: 5 things that mattered this week and why

Catch up on all the marketing news from this week including P&G's new agency model, Tesco's Clubcard plans and Asos's views on Instagram shopping.

The post P&G, Tesco, O2: 5 things that mattered this week and why appeared first on Marketing Week.

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Apr

13

2018

Thomas Barta: The #MeToo movement should be a wake-up call for all leaders

The recent #MeToo campaign is a reminder of the important role we all have as leaders: building confidence.

The post Thomas Barta: The #MeToo movement should be a wake-up call for all leaders appeared first on Marketing Week.

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Apr

12

2018

Why one startup is investing 100% of its crowdfunding into marketing

Online fashion retailer Own The Look has spent the past year ramping up its business and is looking to raise £250,000 through crowdfunding, all of which it plans to spend on marketing.

The post Why one startup is investing 100% of its crowdfunding into marketing appeared first on Marketing Week.

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