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Dec

18

2018

Weetabix looks to arrest declining sales with campaign that taps into personalisation

The cereal brand is launching a new marketing campaign, Any-Which-Way-A-Bix, to combat a decline in cereal sales and tap into the trend to personalise food.

The post Weetabix looks to arrest declining sales with campaign that taps into personalisation appeared first on Marketing Week.

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Dec

18

2018

TSB’s former digital marketing director on the ‘most challenging time’ of his career

Story of my CV: Performance marketing specialist Stuart Brann caught the startup bug early on in his career before taking his digital skills to more traditional financial services players like Barclaycard and TSB.

The post TSB’s former digital marketing director on the ‘most challenging time’ of his career appeared first on Marketing Week.

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Dec

18

2018

Marketoonist on data, privacy and brand trust

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on data, privacy and brand trust appeared first on Marketing Week.

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Dec

18

2018

What are the real customer benefits of AI?

Artificial intelligence is a fast-developing field whose impact on the customer experience has until recently seemed largely theoretical, but now the real-life uses of AI by brands are ramping up.

The post What are the real customer benefits of AI? appeared first on Marketing Week.

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Dec

18

2018

Mark Ritson: Don’t be seduced by the pornography of change

Marketers would be far better off focusing on what definitely won't change in 2019 and making a list of all the things they could do better than being distracted by hollow predictions.

The post Mark Ritson: Don’t be seduced by the pornography of change appeared first on Marketing Week.

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Dec

17

2018

Vote for your campaign of the year: The final

We've gone from 16 down to two and now it's time to decide the ultimate winner of our campaign of 2018 poll.

The post Vote for your campaign of the year: The final appeared first on Marketing Week.

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Dec

17

2018

Christmas spend, email marketing, Brexit and data: 5 killer stats to start your week

We arm marketers with all the important numbers they need in order to tackle the week ahead.

The post Christmas spend, email marketing, Brexit and data: 5 killer stats to start your week appeared first on Marketing Week.

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Dec

17

2018

Asos CEO ‘astonished’ by discounting levels as promotions hit profit

Asos boss Nick Beighton says there has been an "unprecedented level" of discounting in the final quarter of the year, which caused the online retailer to issue a profit warning to the stock market this morning.

The post Asos CEO ‘astonished’ by discounting levels as promotions hit profit appeared first on Marketing Week.

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Dec

17

2018

ITV, Patisserie Valerie, Jaguar Land Rover: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post ITV, Patisserie Valerie, Jaguar Land Rover: Everything that matters this morning appeared first on Marketing Week.

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Dec

17

2018

Hack your Christmas: Make the most of downtime

For many, the run up to Christmas is a time when things begin to wind down, but rather than switch off completely it can be the perfect opportunity to plan for next year.

The post Hack your Christmas: Make the most of downtime appeared first on Marketing Week.

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Dec

14

2018

Britvic tests new way of pitching as it looks to improve ‘inefficient’ process

Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.

The post Britvic tests new way of pitching as it looks to improve ‘inefficient’ process appeared first on Marketing Week.

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Dec

14

2018

2018 Marketing Year in Review

The post 2018 Marketing Year in Review appeared first on Marketing Week.

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Dec

14

2018

Diageo’s Andrew Geoghegan’s five tips for surviving the planning season

The end of the year often sparks marketers to look ahead, but to ensure they come up with future plans that lead to growth they need to make sure they are getting the best out of their teams.

The post Diageo’s Andrew Geoghegan’s five tips for surviving the planning season appeared first on Marketing Week.

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Dec

14

2018

How Vodafone’s chatbot ‘revolutionised’ its online customer experience

Vodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi.

The post How Vodafone’s chatbot ‘revolutionised’ its online customer experience appeared first on Marketing Week.

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Dec

14

2018

Marketing Week Meets…Nationwide CMO, Sara Bennison

Marketing Week's Visionary Marketer of the Year explains why brands need to give their agencies the time and space to have 'the crazy idea', and why the true test of a marketer is when things aren't going to plan.

The post Marketing Week Meets…Nationwide CMO, Sara Bennison appeared first on Marketing Week.

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Dec

14

2018

Thomas Barta: It’s time to ditch your job description

Too many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.

The post Thomas Barta: It’s time to ditch your job description appeared first on Marketing Week.

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Dec

14

2018

Ad regulator bans sexist stereotypes, saying they ‘hold back people and society’

The ad regulator says harmful gender stereotypes have "no place" in modern advertising, with the new rules, which come into force next summer, banning sexist stereotypes such as a man's inability to change a nappy or a woman's inability to park a car.

The post Ad regulator bans sexist stereotypes, saying they ‘hold back people and society’ appeared first on Marketing Week.

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Dec

13

2018

Vote for your campaign of 2018: The semi-final

We're now down to four campaigns. Vote for your favourite to secure its place in the final.

The post Vote for your campaign of 2018: The semi-final appeared first on Marketing Week.

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Dec

13

2018

Coca-Cola Great Britain appoints new marketing director

Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years leading the GB business.

The post Coca-Cola Great Britain appoints new marketing director appeared first on Marketing Week.

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Dec

13

2018

Tanya Joseph: If influencers are authentic they’ll back your brand for free

Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.

The post Tanya Joseph: If influencers are authentic they’ll back your brand for free appeared first on Marketing Week.

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Dec

13

2018

Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation

An increased focus on data and analytics is allowing Sainsbury's to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts of the business.

The post Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation appeared first on Marketing Week.

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Dec

13

2018

How LADbible uses its ‘fun tone of voice’ to drive social empowerment

The world's largest social media publisher is dialling up its commitment to being a force for good with a new direction focused on everyday empowerment following its acquisition of rival Unilad.

The post How LADbible uses its ‘fun tone of voice’ to drive social empowerment appeared first on Marketing Week.

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Dec

13

2018

Keith Weed on his biggest success: We proved the business case for sustainability

Unilever's marketing boss tells Marketing Week he is most proud of growing sales and profits every year, while also building a company with sustainability at its core.

The post Keith Weed on his biggest success: We proved the business case for sustainability appeared first on Marketing Week.

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Dec

12

2018

Charlotte Rogers: 2018 is the year the founder bubble burst

From titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.

The post Charlotte Rogers: 2018 is the year the founder bubble burst appeared first on Marketing Week.

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Dec

12

2018

John Lewis, Sainsbury’s, Argos: The top Christmas YouTube ads

From a boy dressed as a plug and an Elton John blockbuster, to a mischievous Christmas elf and an ad banned from television for being 'too political', we reveal YouTube's most watched Christmas ads of 2018.

The post John Lewis, Sainsbury’s, Argos: The top Christmas YouTube ads appeared first on Marketing Week.

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Dec

12

2018

Vote for your campaign of 2018: The quarter-final

The winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say.

The post Vote for your campaign of 2018: The quarter-final appeared first on Marketing Week.

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Dec

12

2018

Ben Davis: The sweet spot is where strategy meets design

Young marketers need to avoid getting stuck in commoditised ‘specialisms’ like social and SEO when the focus for brands is in strategy and experience design.

The post Ben Davis: The sweet spot is where strategy meets design appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Brands stop talking about being customer-centric

Brands often talk about being customer-centric but in reality, most businesses are still not set up with customers at their core. Simply installing a chief customer officer and hoping the rest will fall into place will not cut it in 2019.

The post Trends for 2019: Brands stop talking about being customer-centric appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Brands must finally put their Brexit plans into action

Brands must make plans, and contingency plans, to ensure they are ready for Brexit and in a position to act on whatever sequence of events actually comes about.

The post Trends for 2019: Brands must finally put their Brexit plans into action appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Brands realise the risk of sitting on the fence

With consumer trust in brands falling, companies need to be willing to have a voice on certain topics, failure to do so could actually be more damaging than keeping quiet in 2019.

The post Trends for 2019: Brands realise the risk of sitting on the fence appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Agencies under attack from all sides

Could 2019 be the year the agency model finally gets a 21st-century update?

The post Trends for 2019: Agencies under attack from all sides appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: The era of social media self-regulation is over

In a world of data breaches, hacking and fake news, social media giants will need to take greater responsibility for their communities if they are to avoid hefty regulation over the next 12 months.

The post Trends for 2019: The era of social media self-regulation is over appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Marketers re-imagine the future of work

From side-hustles to ‘squiggly careers’, marketers are embracing the opportunities of flexible working as they pursue multiple projects in a bid to turbocharge their professional development.

The post Trends for 2019: Marketers re-imagine the future of work appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: NLP boosts the power of chatbots and voice

We're likely to see natural language processing (NLP) reach a level of advancement in 2019 that finally makes more complex applications look both possible and appealing.

The post Trends for 2019: NLP boosts the power of chatbots and voice appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Effectiveness wins the battle over efficiency

This prediction might be more wishful thinking than based in reality, but there are signs 2019 could be the year marketers succeed in getting their businesses to prioritise effectiveness over mere efficiency.

The post Trends for 2019: Effectiveness wins the battle over efficiency appeared first on Marketing Week.

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Dec

12

2018

Trends for 2019: Innovation will become faster and more flexible

As consumer trends shift innovation will need to be faster than ever in 2019 with companies radically changing tactics in order to create a start-up culture.

The post Trends for 2019: Innovation will become faster and more flexible appeared first on Marketing Week.

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Dec

12

2018

The key trends that will impact marketers’ jobs in 2019

Marketing Week predicts the key issues and challenges that will reshape marketers' working world in the year ahead.

The post The key trends that will impact marketers’ jobs in 2019 appeared first on Marketing Week.

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Dec

11

2018

The marketing moments of 2018: Marketers share their views

Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.

The post The marketing moments of 2018: Marketers share their views appeared first on Marketing Week.

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Dec

11

2018

Top marketers on Keith Weed’s impact on the industry

Improving marketing capability, making sustainability a business imperative and inspiring other leaders have all been key to Weed's success, say marketers who have both worked with him and watched his career.

The post Top marketers on Keith Weed’s impact on the industry appeared first on Marketing Week.

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Dec

11

2018

Carluccio’s bounces back from CVA with £10m ‘brand reboot’

After announcing the closure of 34 restaurants in May, Italian dining chain Carluccio’s is hoping to bounce back with a £10m cash injection focused on rebooting the brand.

The post Carluccio’s bounces back from CVA with £10m ‘brand reboot’ appeared first on Marketing Week.

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