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  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

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  • Spotlight supply us with candidates that are impossible to find anywhere else. The quality and unique skill set of their applicants mean that I can fill challenging broadcast roles from a choice of outstanding people.

    Managing Director, Crow TV

  • Dealing with Spotlight was a pleasure. They listened to what we needed and delivered talented individuals all of whom fitted the brief. Your efficiency and competency as an agency saved us a huge amount of time and stress!

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    Publishing Manager, Electric Word PLC

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Search Our Jobs :

Oct

15

2018

Global hopes to offer scale and simplicity with move into outdoor

In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands.

The post Global hopes to offer scale and simplicity with move into outdoor appeared first on Marketing Week.

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Oct

15

2018

ISBA tackles fake followers and content labelling with new influencer marketing contracts

ISBA has updated its influencer marketing contracts to bring better "commercial discipline" to the relationship between brands and influencers after finding that while marketers plan to up spend in this area, most still don't feel confident working with influencers.

The post ISBA tackles fake followers and content labelling with new influencer marketing contracts appeared first on Marketing Week.

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Oct

15

2018

Digital ad spend, shop footfall, video: 5 killer stats to start your week

We arm you with all the numbers marketers need to know for the coming week.

The post Digital ad spend, shop footfall, video: 5 killer stats to start your week appeared first on Marketing Week.

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Oct

15

2018

‘Brands should stop seeing age as a defining feature of the over-50s’

New research shows the over-50s feel misrepresented and ignored by advertising because brands are using their age, rather than their attitude and lifestyles, to target products and services.

The post ‘Brands should stop seeing age as a defining feature of the over-50s’ appeared first on Marketing Week.

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Oct

15

2018

Tesco uses Clubcard data to help people eat more healthily

Tesco is using the information it has on its 16 million Clubcard customers to track their shopping habits and see what the triggers are for changing behaviours and convincing shoppers to eat more healthily.

The post Tesco uses Clubcard data to help people eat more healthily appeared first on Marketing Week.

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Oct

15

2018

Shell, Topshop, Sears: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Shell, Topshop, Sears: Everything that matters this morning appeared first on Marketing Week.

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Oct

12

2018

MoneySuperMarket drives growth by switching focus ‘from revenue to relevance’

The financial services comparison site is sending 200 million fewer emails but has been able to increase revenue by 12% by targeting customers with more relevant communication.

The post MoneySuperMarket drives growth by switching focus ‘from revenue to relevance’ appeared first on Marketing Week.

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Oct

12

2018

More rigorous guidelines are needed if influencer marketing is to weed out the ‘bad apples’

The ASA and CAP's new influencer marketing guide is a step in the right direction but more clarity is still needed to boost credibility.

The post More rigorous guidelines are needed if influencer marketing is to weed out the ‘bad apples’ appeared first on Marketing Week.

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Oct

12

2018

Reckitt Benckiser on its ‘challenging’ digital transformation journey

The FMCG giant admits it had "got stuck" in traditional touchpoints such as packaging and in-store point-of-sale, but a focus on analytics and getting agencies and team members to push the agenda has helped drive the business forward.

The post Reckitt Benckiser on its ‘challenging’ digital transformation journey appeared first on Marketing Week.

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Oct

12

2018

Samsung sees smart homes as a ‘gamechanger for loyalty’

Samsung believes we are not far away from the mainstream adoption of multi-branded smart tech with the power to turn our homes into connected spaces but admits there are still privacy and security concerns that need addressing.

The post Samsung sees smart homes as a ‘gamechanger for loyalty’ appeared first on Marketing Week.

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Oct

12

2018

Four ways marketers can attain influence

The best B2B marketers are clear about customer needs, measure their impact effectively and, most importantly, are able to support and influence colleagues to deliver commercial results, according to new research by business agency Omobono.

The post Four ways marketers can attain influence appeared first on Marketing Week.

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Oct

11

2018

Digital transformation, brand purpose, marketers in the boardroom: Festival of Marketing day two round-up

From the reasons why digital transformation is "made up" to the struggles with brand purpose, we round-up all the big news from the second day of the Festival of Marketing.

The post Digital transformation, brand purpose, marketers in the boardroom: Festival of Marketing day two round-up appeared first on Marketing Week.

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Oct

11

2018

Sir Martin Sorrell: It’s nonsense to suggest I’m not interested in creativity

The former boss of WPP says creativity is at the centre of what his new company, S4 Capital, does but admits the nature of creativity has changed due to the rise of data.

The post Sir Martin Sorrell: It’s nonsense to suggest I’m not interested in creativity appeared first on Marketing Week.

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Oct

11

2018

How Gymshark mastered Instagram to drive instant sales

Black Friday is one of only two sales a year for fitness brand Gymshark, and for last November’s promotion its finely tuned timing and stand-out creative led to a huge influx of sales via Instagram.

The post How Gymshark mastered Instagram to drive instant sales appeared first on Marketing Week.

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Oct

11

2018

ITV CEO on TV advertising: We need to give CMOs the ammunition to change the conversation

The prevailing conversation all too often focuses on the 'death' of TV and Carolyn McCall admits ITV must do "much more" to show marketers why they should spend their budget on TV.

The post ITV CEO on TV advertising: We need to give CMOs the ammunition to change the conversation appeared first on Marketing Week.

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Oct

11

2018

Louis Theroux on why marketing is an ‘unacknowledged art form’

The documentary maker and journalist says he sees much in marketing "to enjoy" and is intrigued by the balance of "seduction and sales".

The post Louis Theroux on why marketing is an ‘unacknowledged art form’ appeared first on Marketing Week.

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Oct

11

2018

Why Karma Cola uses ‘authentic storytelling’ to take on Coke: It means we aren’t just a product on a shelf

The founder of the organic soft drinks brand, which gives a portion of profits back to producers, says authentic storytelling means its product "isn’t just something on a shelf", which is helping it take on the category leader.

The post Why Karma Cola uses ‘authentic storytelling’ to take on Coke: It means we aren’t just a product on a shelf appeared first on Marketing Week.

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Oct

11

2018

Helen Edwards: It’s dangerous to conflate frequency with loyalty

Loyalty isn't synonymous with how often consumers buy a brand, according to Marketing Week columnist Helen Edwards, who told the Festival of Marketing there are various types of loyalty that marketers can exploit in different ways.

The post Helen Edwards: It’s dangerous to conflate frequency with loyalty appeared first on Marketing Week.

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Oct

10

2018

Accountability, influence, GDPR: Festival of Marketing day one round-up

Catch up on all the latest from the first day of the Festival of Marketing, where accountability, marketing influence and GDPR were hot topics.

The post Accountability, influence, GDPR: Festival of Marketing day one round-up appeared first on Marketing Week.

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Oct

10

2018

John Hegarty: Globalisation has hurt the marketing industry

Brands don't run global marketing campaigns because it makes creative sense or is what customers want, but because it saves money, according to advertising guru Sir John Hegarty.

The post John Hegarty: Globalisation has hurt the marketing industry appeared first on Marketing Week.

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Oct

10

2018

GSK launches brand incubator as it shifts to ‘fail-fast’ culture

On a mission to 'rewire' some of its brands for the modern consumer, GlaxoSmithKline is pursuing a digital transformation agenda aimed at boosting ecommerce performance and upgrading its media ROI.

The post GSK launches brand incubator as it shifts to ‘fail-fast’ culture appeared first on Marketing Week.

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Oct

10

2018

Peroni champions the ‘beauty of constraint’ by doing more with less

The beer brand believes the best creative work doesn't always come from having the biggest marketing budget, as it looks to avoid “doing what everyone else does”.

The post Peroni champions the ‘beauty of constraint’ by doing more with less appeared first on Marketing Week.

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Oct

10

2018

Barclaycard’s five rules for building an in-house creative agency

Barclaycard now handles 85% of its creative work in-house, which has given the business more ownership of the brand while reducing costs but it has also increased accountability.

The post Barclaycard’s five rules for building an in-house creative agency appeared first on Marketing Week.

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Oct

10

2018

TUI launches campaign to ‘deepen’ connection with consumers a year on from rebrand

A year on from completing its transition from Thomson to TUI, the travel brand is looking to strengthen consideration and build "deeper emotional connections" with consumers.

The post TUI launches campaign to ‘deepen’ connection with consumers a year on from rebrand appeared first on Marketing Week.

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Oct

10

2018

How Macmillan made the World’s Biggest Coffee Morning even bigger online

In 2017 Macmillan Cancer Support set out to raise awareness of its best-known fundraising event, World's Biggest Coffee Morning, and encourage even more people to get involved. Facebook video played a key part in helping Macmillan to achieve this.

The post How Macmillan made the World’s Biggest Coffee Morning even bigger online appeared first on Marketing Week.

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Oct

09

2018

Marketing Week Masters Awards 2018: The channel winners

Congratulations to all the winners of the Marketing Week Masters awards.

The post Marketing Week Masters Awards 2018: The channel winners appeared first on Marketing Week.

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Oct

09

2018

Marketing Week Masters Awards 2018: The specials winners

Congratulations to all the winners of the Marketing Week Masters Awards.

The post Marketing Week Masters Awards 2018: The specials winners appeared first on Marketing Week.

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Oct

09

2018

Asos, Nationwide and Bodyform win top prizes at the Marketing Week Masters Awards

Congratulations to all the winners of this year's Marketing Week Masters Awards, including 'Brand of the Year' Asos, Grand Prix winner Bodyform, and Nationwide CMO Sara Bennison, who has been crowned 'Visionary Marketer of the Year'.

The post Asos, Nationwide and Bodyform win top prizes at the Marketing Week Masters Awards appeared first on Marketing Week.

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Oct

09

2018

Marketing Week Masters Awards 2018: The sector winners

Congratulations to all the winners of the Marketing Week Masters Awards.

The post Marketing Week Masters Awards 2018: The sector winners appeared first on Marketing Week.

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Oct

09

2018

How Pepsi and Sky cut their KPIs and boosted marketing effectiveness

Both Pepsi and Sky admit they had too many KPIs that made measuring marketing effectiveness almost impossible.

The post How Pepsi and Sky cut their KPIs and boosted marketing effectiveness appeared first on Marketing Week.

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Oct

09

2018

Colin Lewis: Marketers need strategic knowledge, not just tactical tips

The future of marketing study must still focus on a grounding in strategic principles, while the hands-on teaching of tactical tools must be constantly updated.

The post Colin Lewis: Marketers need strategic knowledge, not just tactical tips appeared first on Marketing Week.

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Oct

09

2018

How brands overcome the challenge of data overload to boost marketing effectiveness

In the second in our video series, created in partnership with Thinkbox, we speak to marketers, as well as those outside the industry about why evidence matters in marketing effectiveness, where to find the best learnings and why over-datafication is a challenge.

The post How brands overcome the challenge of data overload to boost marketing effectiveness appeared first on Marketing Week.

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Oct

09

2018

Marketoonist on customer satisfaction survey fatigue

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on customer satisfaction survey fatigue appeared first on Marketing Week.

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Oct

09

2018

Marketers are starting to understand the true power of voice technology

Voice assistants such as Amazon's Alexa are starting to take off, with brands from Domino's to Johnnie Walker finding creative ways to utilise them - something more marketers should investigate.

The post Marketers are starting to understand the true power of voice technology appeared first on Marketing Week.

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Oct

09

2018

Helen Edwards: Unless you’re ahead of the consumer, you can’t be ahead of the competition

To create long-term, sustainable growth, brands need to stay ahead of the game by creating products and services consumers don't even know they need yet.

The post Helen Edwards: Unless you’re ahead of the consumer, you can’t be ahead of the competition appeared first on Marketing Week.

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Oct

08

2018

Three-quarters of marketers prioritising short-term tactics over long-term strategy

New research from the IPA and ISBA shows marketers are focusing on short-term tactics over long-term strategy, which is impacting efforts to improve marketing effectiveness.

The post Three-quarters of marketers prioritising short-term tactics over long-term strategy appeared first on Marketing Week.

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Oct

08

2018

Tanya Joseph: The six questions young marketers are too afraid to ask

Junior marketers are often too afraid to ask questions about career progression and  managing workloads so their senior counterparts must create a culture where more feel confident raising their hand.

The post Tanya Joseph: The six questions young marketers are too afraid to ask appeared first on Marketing Week.

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Oct

08

2018

Long-term relationships, marketing salaries, social campaigns: 5 killer stats to start your week

We arm you with all the marketing-related numbers you need for the coming week.

The post Long-term relationships, marketing salaries, social campaigns: 5 killer stats to start your week appeared first on Marketing Week.

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Oct

08

2018

Ikea, P&G, Johnston Press: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Ikea, P&G, Johnston Press: Everything that matters this morning appeared first on Marketing Week.

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Oct

08

2018

Daring, lion, race: How one startup is trying to simplify location

What3Words has divided the world into 57 trillion squares with a unique three-word address, giving four billion people an address and making sure pizzas can be delivered to even the most remote areas.

The post Daring, lion, race: How one startup is trying to simplify location appeared first on Marketing Week.

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