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Testimonials

  • Having used one agency where the number of candidates dried up fairly quickly I chanced upon Spotlight Recruitment. After briefing them on my requirements I was delighted to receive a steady stream of suitable applicants for my vacant marketing position.

    Rick Eastman, CEO, MyOffers

  • Spotlight have never let us down in finding the perfect individual for the mix of marketing roles that we have. Special praise must go to Camilla for her understanding and ability to find high quality prospective candidates.

    Caesars Entertainment

  • THANK YOU for helping to find our Digital Manager replacement. Spotlight did their thing efficiently and thoroughly. You’re a real tonic in an industry that’s become highly unreliable. So thanks to you ALL!

    London Calling

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Clients we work with

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Caesars entertainment
Deltek
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Royal pharmaceutical society
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Dec

06

2019

Comment on Vote for your campaign of 2019: Round 1 by Ben Miller
Would be really useful to have some metrics around their success to vote properly... Read More

Dec

06

2019

Comment on Short-term targets create perverse incentives that hurt businesses by Sarah Vizard
I believe he's referring to 'The long and the short of it' Read More

Dec

05

2019

Comment on KFC ‘What the cluck’ and Deliveroo ads banned by paul alexander
And in Oz, we have "Bucket"... probably adored Read More

Dec

05

2019

Comment on For the ‘agency of the decade’, adam&eveDDB is a mess of a brand by Mathieu Manson
I agree that agencies are terrible at making themselves distinctive... In that see of initials and surnames, I actually find adam&eve quite distinctive and memorable. Am I alone? Read More

Dec

05

2019

Comment on Peloton missed a huge brand opportunity with its sexist ad by David Burdon
I'm not that bothered about diversity and inclusiveness. Sometimes you've got to segment your audience. For me the commercial comes across as one of those faux ads shown in snippets in dystopian science fiction films of the Blade Runner or Arnie genre. Simple folk, like me, use our pushbikes on the leafy lanes or inspiring coastline of Kent. Shock horror, we even park our bikes at the odd pub and talk to people. Read More

Dec

05

2019

Comment on What product demonstrations can do for brands by What product demonstrations can do for brands – Marketing Week – AIR Digital Solutions
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Dec

05

2019

Comment on What brands must learn from BuzzFeed by What brands must learn from BuzzFeed – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Telematics: Captured by driving by Captured by driving – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Case study: Patagonia’s ‘Don’t buy this jacket’ campaign by Patagonia’s ‘Don’t buy this jacket’ campaign – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Creative content will fuel Coca Cola’s growth by Creative content will fuel Coca Cola’s growth – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Porsche principle by Porsche principle – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Starbucks on first name terms by Starbucks on first name terms – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Can a brand survive a crisis long term? by Can a brand survive a crisis long term? – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on 73% of CEOs say marketers lack credibility by 73% of CEOs say marketers lack credibility – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on EasyJet unveils strategy and strong results by EasyJet unveils strategy and strong results – Marketing Week – AIR Digital Solutions
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Dec

04

2019

Comment on Achieving great results by targeting home movers by Achieving great results by targeting home movers – Marketing Week – AIR Digital Solutions
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Dec

03

2019

Comment on Spotify to start targeting ads by listeners location by Spotify to start targeting ads by listeners location – Marketing Week – AIR Digital Solutions
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Dec

03

2019

Comment on For the ‘agency of the decade’, adam&eveDDB is a mess of a brand by Paul paul@viralculture.com
Don’t do as we do, do as we say. We don’t advertise much at all, and we don’t do branding - we just sell ads and brand collateral. Read More

Dec

03

2019

Comment on Government seeks digital chief by Government seeks digital chief – Marketing Week – AIR Digital Solutions
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Dec

03

2019

Comment on TV the ‘least risky’ form of advertising, finds new research by Dan Fanshawe
Dan Fanshawe - KANTAR This shows the power of a mixed channel strategy but only goes someway in supporting better media decisions for brands. Marketeers are wrestling with balancing the books between short and long-term effectiveness with 93% of professionals ranking it an important challenge in 2019 (Kantar research). Also, the shifting role creative plays in media effectiveness is a consideration. Effective channel mixing does build healthy, differentiated brands fit for the future as well as short term consumer behavior too. • TV still works best for brand building but comes with a price. Also, performance varies heavily due to creative – copy-testing is key! • Outdoor, the most popular ad format among consumers, builds reach quickly and works best for driving brand fame and saliency. • Digital channels, such as Facebook, provide cost effective, targetable reach but can only push the needle on brand if the creative is fit for the context. • Beyond media, recommendations are one of the most powerful touchpoints, as they are perceived to be highly trustworthy. Read More

Dec

03

2019

Comment on Case study: Patagonia’s ‘Don’t buy this jacket’ campaign by Understand The Issues: Fashion | REAL SUSTAINABILITY
[…] an extensive body of online content to help customers repair clothes themselves. Patagonia has also questioned the need to consume at all with its famous ad in the New York […] Read More

Dec

03

2019

Comment on Government seeks digital chief by Impacto de redes sociales en movilizaciones en Colombia y otros países de América Latina - Marketing Digital, Social Media y Transformación Digital - Reke Online
[…] Inglaterra aprendió la lección, en el 2011 su gobierno contrató un responsable de comunicaciones digitales con salario similar al primer ministro de la época (500 libras menos al […] Read More

Dec

02

2019

Comment on Spotify to start targeting ads by listeners location by How B2B Marketers Can Turn Location Data into Strategy
[…] target consumers and simulate those “right place, right time” encounters using location data. Spotify is one of the biggest brands employing this strategy, using Geomarketing to create an unmatched […] Read More

Dec

02

2019

Comment on Government seeks digital chief by masonerialibertariaSitio destinado a la defensa y promoción de la democracia, la libertad, los Derechos Humanos y la mas amplia Tolerancia.IMPACTO DE REDES SOCIALES EN MOVILIZACIONES EN COLOMBIA Y OTROS PAÍSES DE AMÉRICA LATINA
[…] Inglaterra aprendió la lección, en el 2011 su gobierno contrató un responsable de comunicaciones digitales con salario similar al primer ministro de la época (500 libras menos al […] Read More

Nov

28

2019

Comment on Achieving great results by targeting home movers by Everyday Gyaan Make Your Home More Secure When You Move In
[…] this is about any new purchases you have made. As we all know, new homeowners are a marketing department’s dream. They are happy to spend money to get their new home into the best possible shape – and this […] Read More

Nov

26

2019

Comment on EasyJet unveils strategy and strong results by EasyJet: Frequent Flyers – hospitalitymarketingblog76
[…] Johnson, B. (2014, October 17). EasyJet unveils strategy and strong results. Retrieved from https://www.marketingweek.com/easyjet-unveils-strategy-and-strong-results/. […] Read More

Nov

23

2019

Comment on 73% of CEOs say marketers lack credibility by The Changing Role of Marketing in 2020 – Culture and Customer Experience | Digicloudmedia.com
[…] a decade or so ago, around three-quarters of CEOs believed that marketers lacked credibility because of their failure to demonstrate business value, the tide is turning. Recent […] Read More

Nov

21

2019

Comment on Ads are pointless if the consumer doesn’t recognise the brand behind them by Philippe Bovay
Totally agree with you Mark. Liked the advertising lesson, and the point “They will win awards and receive gallons of marketing praise for this ad irrespective of whether it works or not.”. Ads that do not build market share and brand image should not win awards. Read More

Nov

20

2019

Comment on Ads are pointless if the consumer doesn’t recognise the brand behind them by Phil Barden
To be effective, ads need to combine motivation (the 'what') and emotion (the 'how'). Here's a simple checklist that we used with WARC to measure/assess recent IPA Effectiveness award winners; Motivation; i. Does the brief include an instrumental link between the brand and relevant 'goals' (functional and social/emotional/psychological)? ii. Is this link distinctive to the brand? iii. Does the communication stage the brand as a means to this end? (with this brand you can do/have/be/become....) Emotion; i. does the communication evoke an emotional response? ii. does the brand/product play an instrumental role in the ad? iii. does the brand/product play an instrumental role in evoking the emotion in a credible way? iv. does the ad leverage the brand's distinctive assets to ensure correct brand assignment? This Renault ad? Read More

Nov

20

2019

Comment on Ads are pointless if the consumer doesn’t recognise the brand behind them by Mathieu Manson
Great article. Totally agree. There's a lot of emotion, and that's great for attention and memory encoding. But it does lack branding. My basic test is: can you explain the ad to your mom without mentioning the brand? Is the answer is yes, more often than not, you've failed. In this case, there is no role whatsoever of Renault or Clio in the story so the brand would be easily left out... Read More

Nov

20

2019

Comment on Short-term targets create perverse incentives that hurt businesses by James Steadman
What's the name of the paper from IPA that this article references? Cheers, James Read More

Nov

19

2019

Comment on Can a brand survive a crisis long term? by [BÀI HỌC THƯƠNG HIỆU] XÂY DỰNG LẠI THƯƠNG HIỆU SAU KHỦNG HOẢNG
[…] nhiệm và điều này sẽ gây ấn tượng rất xấu cho giá trị thương hiệu” – Rebecca Gudgeon, giám đốc điều hành tại Grayling chia […] Read More

Nov

17

2019

Comment on Starbucks on first name terms by 5 Genuine ways to make a Long-Lasting Impression under 5 mins -
[…] https://www.marketingweek.com/starbucks-on-first-name-terms/ […] Read More

Nov

13

2019

Comment on Porsche principle by There is no Substitute. – German Auto Makers
[…] https://www.marketingweek.com/porsche-principle/ […] Read More

Nov

11

2019

Comment on Creative content will fuel Coca Cola’s growth by 7 Amazing Content Marketing Case Studies You Need to See - CopywritersNow
[…] To achieve this, Coca-Cola also embraced a new marketing strategy which the company called Content 2020. […] Read More

Nov

11

2019

Comment on Boots launches ‘Bootiques’ to help people gift better this Christmas by Laura White
Boots have said they're not running their 3-for-2 offer this year Read More

Nov

07

2019

Comment on M&S ups marketing spend by a quarter in digital push by Matthew Connaughton
SMacks of short-termism. There seems to be some fundamental issues with their proposition (especially clothing). Not least of all is matching the product offering with what M&S say are their core targets. There's nothing "modern" about what M&S offer. "Doing digital, with cheaper milk" will not fix that other than to expose their outdated core offering (clothing ranges) to more, younger people who will be well aware of shopping around. "Per una", "Par uno" seem to be the new St Michael, unfortunately. It's not the leaves and branches which need attention here, IMHO. Read More

Nov

06

2019

Comment on Ignoring TV is a strange choice for a big brand by Donna Lukenbill
I just discovered the link I gave to Top 50 TV Markets with local channels on streaming services is no longer working. If you click on this link of the entire article, the grid will also show. My apologies . https://www.cnet.com/news/are-your-live-local-channels-on-a-streaming-tv-service-yet/ Read More

Nov

06

2019

Comment on Ignoring TV is a strange choice for a big brand by Ged Carroll
Obviously didn't read the articles about Adidas. Could be that that they don't have the media spend for it? This raises much larger questions about the Gap business if true. Read More

Nov

05

2019

Comment on Case study: Patagonia’s ‘Don’t buy this jacket’ campaign by What can corporates do to improve the environment?
[…] outdoor clothing company, makes products from natural rubber and recycled bottles. However, their unique marketing campaign inspires their target audience NOT to purchase their products to encourage ‘reduce and reuse’ […] Read More