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  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

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    Managing Director, Crow TV

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    Publishing Manager, Electric Word PLC

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Search Our Jobs :

Feb

21

2018

Lastminute.com wants to be known for more than just price as it turns 20

The travel company hopes a new marketing campaign will help it stand out in a crowded market by making the brand about more than just price.

The post Lastminute.com wants to be known for more than just price as it turns 20 appeared first on Marketing Week.

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Feb

21

2018

Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’

The food delivery brand says the campaign is a long-term proposition as it looks to raise awareness of the service and get people to use it more often.

The post Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’ appeared first on Marketing Week.

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Feb

21

2018

Why one sportswear group is hiring 60 marketers to fuel its growth drive

Marketing is at the heart of a 100-person recruitment drive at Pentland Brands, which is intended to transform the fashion and sportswear company into a true portfolio business.

The post Why one sportswear group is hiring 60 marketers to fuel its growth drive appeared first on Marketing Week.

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Feb

21

2018

Aldi’s ‘irresponsible’ Christmas TV ad falls foul of alcohol ad rules

The ad regulator has ruled Aldi and its Christmas mascot Kevin the Carrot broke "strict alcohol rules" with an ad that was deemed likely to appeal to children.

The post Aldi’s ‘irresponsible’ Christmas TV ad falls foul of alcohol ad rules appeared first on Marketing Week.

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Feb

20

2018

Mark Ritson: Nike’s Londoner ad is great creative, but is the city-focused strategy right?

Nike's new ad by Wieden+Kennedy, 'Nothing Beats a Londoner', is brilliantly executed, but by focusing on one city the brand risks alienating a much bigger market elsewhere.

The post Mark Ritson: Nike’s Londoner ad is great creative, but is the city-focused strategy right? appeared first on Marketing Week.

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Feb

20

2018

Asda puts focus on improving brand trust after sales rise

The supermarket's turnaround is still on track but analysts suggest it will need a better USP than being the 'third cheapest supermarket'.

The post Asda puts focus on improving brand trust after sales rise appeared first on Marketing Week.

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Feb

20

2018

Why brands are tapping into the power of alternative role models in women’s sport

Women's sport offers a whole host of talented role models that could be a perfect fit for brands - if they just take the time to look.

The post Why brands are tapping into the power of alternative role models in women’s sport appeared first on Marketing Week.

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Feb

20

2018

Marketoonist on the art of project management

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on the art of project management appeared first on Marketing Week.

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Feb

19

2018

Cutting-edge digital experiences: the new generation of native ads and AI

AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media channels will be the defining developments of 2018.

The post Cutting-edge digital experiences: the new generation of native ads and AI appeared first on Marketing Week.

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Feb

19

2018

Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes

Contrary to common belief, consumers are more likely to take action if the incentive is of uncertain value, offering a way to make loyalty schemes both cheaper and more effective.

The post Richard Shotton: Uncertain rewards are the answer to enhancing loyalty schemes appeared first on Marketing Week.

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Feb

19

2018

5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

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Feb

19

2018

Oxfam sets out to limit brand damage from Haiti scandal

Oxfam tells its supporters ‘we are so sorry’ and declares ‘we are listening’ as it pledges to win back the public’s trust.

The post Oxfam sets out to limit brand damage from Haiti scandal appeared first on Marketing Week.

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Feb

19

2018

Renault looking to boost brand awareness in China with new Alibaba deal

The French car manufacturer says the Chinese market is a "top priority", which is forecast to become the leading market for luxury vehicles by 2020.

The post Renault looking to boost brand awareness in China with new Alibaba deal appeared first on Marketing Week.

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Feb

19

2018

Homebase, KFC, Domino’s: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Homebase, KFC, Domino’s: Everything that matters this morning appeared first on Marketing Week.

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Feb

19

2018

Innovations in direct mail help brands shout louder in the digital era

Direct mail is experiencing something of a renaissance, with innovation and more robust measurement giving this traditional medium a new lease of life.

The post Innovations in direct mail help brands shout louder in the digital era appeared first on Marketing Week.

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Feb

19

2018

Marketers ‘living in the dark ages’ when it comes to recruiting women

More than a third of execs think it is reasonable to ask women about their plans to have children in the future during recruitment, with the marketing industry performing little better.

The post Marketers ‘living in the dark ages’ when it comes to recruiting women appeared first on Marketing Week.

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Feb

16

2018

Hiscox claims industry first with new campaign that tracks live cyber attacks

Hiscox is looking to appeal to SMEs by focusing on cyber security in a campaign it believes can have a halo effect on the brand.

The post Hiscox claims industry first with new campaign that tracks live cyber attacks appeared first on Marketing Week.

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Feb

16

2018

Kraft Heinz to increase marketing spend to drive ‘profitable growth’

The company behind Philadelphia and Heinz says while the increased investment will hit margins in the short term, it is necessary to return it to profitable growth.

The post Kraft Heinz to increase marketing spend to drive ‘profitable growth’ appeared first on Marketing Week.

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Feb

16

2018

Recommended reading: How to fuel loyalty and future proof your brand

Marketing Week reviews the latest books for marketers.

The post Recommended reading: How to fuel loyalty and future proof your brand appeared first on Marketing Week.

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Feb

16

2018

Unilever, Bacardi, Amazon: 5 things that mattered this week and why

Catch up on all the big marketing news from this week, including Keith Weed's speech, Bacardi's restructure and Alexa's cat food blunder.

The post Unilever, Bacardi, Amazon: 5 things that mattered this week and why appeared first on Marketing Week.

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Feb

16

2018

Colin Lewis: Brands in the West need to find their own ‘red envelope’ strategy

Chinese New Year provides a perfect reason to look to the East for inspiration on how to innovate in one of the big untapped markets: mobile payments.

The post Colin Lewis: Brands in the West need to find their own ‘red envelope’ strategy appeared first on Marketing Week.

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Feb

15

2018

Nationwide, Calvin Klein, Footasylum: The top 10 YouTube ads in January

The most popular ads on YouTube last month included an ode to sibling rivalry, a game of 'Never have I ever...' and a very expensive trip to a laundrette.

The post Nationwide, Calvin Klein, Footasylum: The top 10 YouTube ads in January appeared first on Marketing Week.

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Feb

15

2018

Pepsi refocuses marketing spend behind its big brands as full-price sales take a hit

Soft drink maker admits that it hasn’t been able to sell as much at full price as rivals and is planning a “step up in investment” for advertising and marketing, ecommerce, data analytics and digital capability.

The post Pepsi refocuses marketing spend behind its big brands as full-price sales take a hit appeared first on Marketing Week.

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Feb

15

2018

Facebook’s data use ruled illegal, Pierce Brosnan under fire over India ad: International round-up

Plus KFC syncs TV commercials with social media to promote new product and P&G creates Dungeons & Dragons character.

The post Facebook’s data use ruled illegal, Pierce Brosnan under fire over India ad: International round-up appeared first on Marketing Week.

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Feb

15

2018

New standards promise to bring ‘greater clarity’ to magazine industry

The changes aim to make it easier for advertisers to see the merits of individual titles at a glance.

The post New standards promise to bring ‘greater clarity’ to magazine industry appeared first on Marketing Week.

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Feb

15

2018

Tanya Joseph: Brands need an ASA-style watchdog for harmful online content

Troll accounts and objectionable content are infesting social media, and Google and Facebook shouldn't be allowed to mark their own homework. We need an independent body to determine what content is brand-safe.

The post Tanya Joseph: Brands need an ASA-style watchdog for harmful online content appeared first on Marketing Week.

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Feb

15

2018

How ‘niche’ lifestyle brands are increasing their mass market appeal

Health and wellbeing brands are breaking out of their niche and claiming a growing share of the mainstream market that stretches well beyond new year's resolutions.

The post How ‘niche’ lifestyle brands are increasing their mass market appeal appeared first on Marketing Week.

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Feb

14

2018

Key trends in 2018: Cryptocurrency, AR and personalised product pages

Flixmedia’s Scott Lester sets out his top predictions for the retail industry in 2018.

The post Key trends in 2018: Cryptocurrency, AR and personalised product pages appeared first on Marketing Week.

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Feb

14

2018

‘Exploitative’ gambling ads face tougher regulation

New standards from the ad regulator aim to prevent appeals to those vulnerable to gambling problems, particularly urgent calls to action.

The post ‘Exploitative’ gambling ads face tougher regulation appeared first on Marketing Week.

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Feb

14

2018

Why Sainsbury’s Sarah Ellis made the rare move from brand to agency

Gravity Road's international client base and flexible working opportunities attracted Sainsbury's former head of marketing strategy to the role.

The post Why Sainsbury’s Sarah Ellis made the rare move from brand to agency appeared first on Marketing Week.

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Feb

14

2018

GDPR: Five questions marketers must answer before May

With just 100 days to go until the General Data Protection Regulation comes into effect, here's a snapshot of everything marketers should be asking.

The post GDPR: Five questions marketers must answer before May appeared first on Marketing Week.

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Feb

14

2018

Amazon TV ad escapes ban despite causing customer device to place an order

Amazon confirmed the ad triggered a customer's Amazon Echo to place an order, but the ASA did not think the advert was "socially irresponsible".

The post Amazon TV ad escapes ban despite causing customer device to place an order appeared first on Marketing Week.

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Feb

13

2018

Mark Ritson: Despite Unilever’s good intentions, its demands of digital platforms are futile

As long as Google and Facebook are considered intermediaries rather than publishers, policing offensive content will primarily be the job of algorithms rather than those with sound editorial judgement.

The post Mark Ritson: Despite Unilever’s good intentions, its demands of digital platforms are futile appeared first on Marketing Week.

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Feb

13

2018

Marketoonist on the future of ecommerce

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on the future of ecommerce appeared first on Marketing Week.

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Feb

13

2018

Harry Lang: Marketers can redeem their sins if they start acting responsibly

Since the snake convinced Eve to taste the forbidden fruit in Genesis, marketers have been breaking rules, but to earn back consumer trust they need to make a new commitment to behave responsibly.

The post Harry Lang: Marketers can redeem their sins if they start acting responsibly appeared first on Marketing Week.

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Feb

12

2018

John Lewis and Diageo on how budget cuts can create opportunities

Diageo's Syl Saller and John Lewis's Craig Inglis believe marketers should approach budget conversations with the broader business in mind.

The post John Lewis and Diageo on how budget cuts can create opportunities appeared first on Marketing Week.

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Feb

12

2018

Bacardi restructures marketing to ‘bring accountability closer to the front line’

Bacardi has brought back the global CMO role as it looks to go back to a "pure brand approach" and ensure its marketing teams are living the brands.

The post Bacardi restructures marketing to ‘bring accountability closer to the front line’ appeared first on Marketing Week.

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Feb

12

2018

5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Read More

Feb

12

2018

Nestlé, Facebook, Burberry: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Nestlé, Facebook, Burberry: Everything that matters this morning appeared first on Marketing Week.

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Feb

12

2018

The dos and don’ts of sponsoring women’s sports

Women's sport might be growing in popularity, but when considering sponsorship opportunities there are certain things brands should consider.

The post The dos and don’ts of sponsoring women’s sports appeared first on Marketing Week.

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