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Search Our Jobs :

Apr

17

2019

Ribena pins hopes on heritage to ‘future proof’ the brand

The 64-year-old juice brand is repositioning to focus on its heritage and appeal to an older audience as it looks to fight falling sales.

The post Ribena pins hopes on heritage to ‘future proof’ the brand appeared first on Marketing Week.

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Apr

17

2019

‘People don’t like being pigeon-holed’: How Beano Studios targets kids and their parents

Through the 'Beano Brain', the media business analyses segments of kids and parents, and the ways they intersect with each other, in order to target them both effectively.

The post ‘People don’t like being pigeon-holed’: How Beano Studios targets kids and their parents appeared first on Marketing Week.

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Apr

17

2019

‘Tastes like stale breadsticks’: Carlsberg’s ‘disruptive’ Twitter campaign tackles criticism of its beer head on

Carlsberg kicks off marketing activity for its rebrewed namesake lager with a social campaign that sees staff react to the ‘colourful’ things Twitter users have said about the brand.

The post ‘Tastes like stale breadsticks’: Carlsberg’s ‘disruptive’ Twitter campaign tackles criticism of its beer head on appeared first on Marketing Week.

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Apr

17

2019

How ‘flexitarianism’ is transforming consumers’ eating habits

Attitudes towards meat eating are changing consumers' dietary habits, with consumers making more conscious choices, according to new research by YouGov.

The post How ‘flexitarianism’ is transforming consumers’ eating habits appeared first on Marketing Week.

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Apr

17

2019

How brands are working to boost Brits’ appetite for ‘local’ as Brexit looms

Brits are less loyal to local produce than other nations, but Brexit could change that as import costs push foreign food prices up, giving brands a reason to promote Britishness at home.

The post How brands are working to boost Brits’ appetite for ‘local’ as Brexit looms appeared first on Marketing Week.

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Apr

16

2019

Marketing budgets make surprise return to growth

Marketers increased marketing spend in the first quarter as they look to protect their brands amid rising uncertainty, but the growth is not expected to last.

The post Marketing budgets make surprise return to growth appeared first on Marketing Week.

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Apr

16

2019

Marketers taking ‘more cautious’ approach to hiring

The proportion of marketers expecting to hire over the next three months has fallen to a two-and-a-half-year low as political and economic uncertainty put the brakes on recruitment.

The post Marketers taking ‘more cautious’ approach to hiring appeared first on Marketing Week.

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Apr

16

2019

Five game-changing facts that prove the value of multi-touch attribution

Join this webinar to find out how marketers can better understand customer behaviour and optimise spend on the best-performing tactics.

The post Five game-changing facts that prove the value of multi-touch attribution appeared first on Marketing Week.

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Apr

16

2019

Are terms like ‘millennial’ actually useful?

Terms like millennial, Gen Z and Gen X are frequently bandied about, but are these demographic groupings actually meaningful to marketers?

The post Are terms like ‘millennial’ actually useful? appeared first on Marketing Week.

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Apr

16

2019

Marketoonist on smart speakers and voice-driven AI

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on smart speakers and voice-driven AI appeared first on Marketing Week.

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Apr

16

2019

Try This: Thrive in a matrix organisation

Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.

The post Try This: Thrive in a matrix organisation appeared first on Marketing Week.

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Apr

16

2019

WaterWipes tackles ‘myths’ around parenthood in first global campaign

The babycare brand believes it has a key role to play in changing the conversations about parenting and is looking to disrupt the "unrealistic" image of parenthood with the launch of its first global campaign.

The post WaterWipes tackles ‘myths’ around parenthood in first global campaign appeared first on Marketing Week.

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Apr

16

2019

Tanya Joseph: Staff should be key brand champions

Brands should encourage their staff to act as ambassadors for their business - in fact, they should be considered a key communications channel.

The post Tanya Joseph: Staff should be key brand champions appeared first on Marketing Week.

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Apr

16

2019

Why behaviour beats demographics when it comes to segmentation

Exclusive Marketing Week research shows marketers are shifting away from classic demographics to find more nuanced ways to segment consumers based on their behaviour, personal interests and life stage.

The post Why behaviour beats demographics when it comes to segmentation appeared first on Marketing Week.

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Apr

15

2019

Ad blocking, retail sales, ad saturation: 5 killer stats to start your week

We arm you with all the stats you’ll need for the week ahead.

The post Ad blocking, retail sales, ad saturation: 5 killer stats to start your week appeared first on Marketing Week.

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Apr

15

2019

How AI is driving effective personalisation at scale

Marketers must keep pace with consumer behaviour, which means artificial intelligence is crucial for providing the personalised experiences required.

The post How AI is driving effective personalisation at scale appeared first on Marketing Week.

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Apr

15

2019

Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew

Carlsberg is tackling accusations of poor taste head on with a new campaign, admitting it got “preoccupied with being the biggest rather than the best”.

The post Carlsberg admits it probably isn’t the best beer in the world as it overhauls the brand and the brew appeared first on Marketing Week.

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Apr

15

2019

Netflix, Burger King, Mastercard: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Netflix, Burger King, Mastercard: Everything that matters this morning appeared first on Marketing Week.

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Apr

15

2019

‘Ad land’s obsession with youth will come at a cost’

Discrimination against experienced older employees in ad land leads to missed opportunities and lost revenue. It's high time the industry adopts a more mature approach.

The post ‘Ad land’s obsession with youth will come at a cost’ appeared first on Marketing Week.

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Apr

15

2019

Hack your commute: Commute to the continent

As marketers increasingly view flexible working as an important part of an employer's offer, try taking the opportunity to use a one-off commute to get some much needed downtime.

The post Hack your commute: Commute to the continent appeared first on Marketing Week.

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Apr

12

2019

Three critical factors for accurate digital measurement

Marketers need a measurement approach that delivers insights at the same speed as they make decisions.

The post Three critical factors for accurate digital measurement appeared first on Marketing Week.

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Apr

12

2019

P&G puts Facebook and Google on notice: ‘Too much time is spent fixing problems rather than delighting customers’

P&G's brand boss Marc Pritchard believes the digital media industry needs to move beyond "endless retrofitting and clean-up" to instead create a "new media supply chain" focused on quality, civility, transparency, privacy and control.

The post P&G puts Facebook and Google on notice: ‘Too much time is spent fixing problems rather than delighting customers’ appeared first on Marketing Week.

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Apr

12

2019

How Deliveroo’s EU marketing lead flipped a career crisis on its head

Having a strong sense of her personal brand and where she adds value helped Deliveroo EU marketing lead, Alice ter Haar, ride out one of the biggest challenges of her career.

The post How Deliveroo’s EU marketing lead flipped a career crisis on its head appeared first on Marketing Week.

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Apr

12

2019

Asos, Halifax, Lush: 5 things that mattered this week and why

Catch up on all the marketing news from the past week including Lush's decision to shut its social media accounts in the UK, Foster's bringing back 'Good call' and Halifax revamping its brand to see of the fintech upstarts.

The post Asos, Halifax, Lush: 5 things that mattered this week and why appeared first on Marketing Week.

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Apr

12

2019

Diageo wants to make lower calorie alcohol ‘interesting’ with premium flavoured spirits

Diageo is positioning Ketel One Botanical as a new category in the spirits market that appeals to "mindful" drinkers who still want premium cocktails.

The post Diageo wants to make lower calorie alcohol ‘interesting’ with premium flavoured spirits appeared first on Marketing Week.

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Apr

12

2019

Helen Edwards: It’s midlife consumers who most need brands’ love

Marketers could do worse than reflect on both the substantive and affective trials of those aged 35 to 55 and find ways to contribute positively to both.

The post Helen Edwards: It’s midlife consumers who most need brands’ love appeared first on Marketing Week.

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Apr

11

2019

How improv helped TSB’s CMO be ‘creative under pressure’ at work

TSB CMO Pete Markey has stepped outside his comfort zone by taking up improvised comedy, which has helped him exercise his creative muscle, become a better team leader and improve his mental health.

The post How improv helped TSB’s CMO be ‘creative under pressure’ at work appeared first on Marketing Week.

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Apr

11

2019

‘Short-term targets create perverse incentives that hurt businesses’

The rush to show immediate return on investment encourages tactics that ultimately reduce a brand's ability to grow profitable sales, argues consultant and keynote speaker JP Hanson.

The post ‘Short-term targets create perverse incentives that hurt businesses’ appeared first on Marketing Week.

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Apr

11

2019

How the British Army’s ‘Snowflake’ ads led to a ‘shift in perceptions and attitudes’

The British Army has seen application and recruitment numbers peak since the campaign launch but of equal value is a shift in perceptions of the appeal of a career in the army.

The post How the British Army’s ‘Snowflake’ ads led to a ‘shift in perceptions and attitudes’ appeared first on Marketing Week.

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Apr

11

2019

‘Sponsorship isn’t just for the big boys and girls’: Hays on extending its Man City tie-up

The recruitment firm might seem like an odd choice of Premier League team sponsor but Hays says smaller firms shouldn't be put off by the price tag and think about how they can drive engagement, not just awareness.

The post ‘Sponsorship isn’t just for the big boys and girls’: Hays on extending its Man City tie-up appeared first on Marketing Week.

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Apr

11

2019

Mark Ritson: Accept it, people hate ads – yes, all of them

Marketers delude themselves into believing consumers like ads, but by accepting they don't you'll better understand how to make an effective one.

The post Mark Ritson: Accept it, people hate ads – yes, all of them appeared first on Marketing Week.

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Apr

10

2019

Charlotte Rogers: Lush’s social media exodus is a risk too far

The ethical beauty brand’s desire to "stop fighting with algorithms" and reconnect with consumers is admirable, but ditching social to do so could prove a costly error.

The post Charlotte Rogers: Lush’s social media exodus is a risk too far appeared first on Marketing Week.

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Apr

10

2019

Tesco hints at big plans for Clubcard to better link grocery, mobile and banking

Tesco says it has seen a 34% increase in activity on its loyalty scheme since it relaunched in 2017, with a digitised Clubcard allowing it to add more value and connectivity across the business.

The post Tesco hints at big plans for Clubcard to better link grocery, mobile and banking appeared first on Marketing Week.

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Apr

10

2019

Asos ‘upweights’ digital spend as it puts focus on acquisition

The online retailer is hoping an increase in the "velocity of conversations with customers" through an uptick in digital marketing and influencer activity will help turn round a slowdown in customer acquisition and website traffic.

The post Asos ‘upweights’ digital spend as it puts focus on acquisition appeared first on Marketing Week.

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Apr

10

2019

Heinz at 150: How the brand is looking back to build its future

Kraft Heinz's vice-president of marketing for EMEA, Vicki Sjardin, is marking the Heinz brand's 150th birthday with personal enthusiasm and a desire to keep innovating, as the wider company recovers from its biggest quarterly loss.

The post Heinz at 150: How the brand is looking back to build its future appeared first on Marketing Week.

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Apr

09

2019

Coca-Cola launches water brand Aquarius in the UK

Coca-Cola is ramping up new product launches as it brings its mineral drink Aquarius to the UK.

The post Coca-Cola launches water brand Aquarius in the UK appeared first on Marketing Week.

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Apr

09

2019

How to navigate the modern marketing landscape

Join our webinar as we explore how to meet consumers' rising expectations and create the right conditions for delivering best-in-class customer journeys.

The post How to navigate the modern marketing landscape appeared first on Marketing Week.

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Apr

09

2019

‘It’s not altruism’: How Aviva’s support of over-45s is delivering ‘commercial advantage’

Aviva has set up a community to support the development of people aged over 45, helping it to reduce recruitment costs while retaining the best talent.

The post ‘It’s not altruism’: How Aviva’s support of over-45s is delivering ‘commercial advantage’ appeared first on Marketing Week.

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Apr

09

2019

Try This: To make change happen, ditch your ego

Marketing Week columnist Thomas Barta offers quick, practical tips to help marketers solve perennial problems and become better leaders.

The post Try This: To make change happen, ditch your ego appeared first on Marketing Week.

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Apr

09

2019

Marketoonist on wannabe influencer marketing

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on wannabe influencer marketing appeared first on Marketing Week.

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