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  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

    Delphine Fournier, Marketing Director, Econocom

  • Spotlight supply us with candidates that are impossible to find anywhere else. The quality and unique skill set of their applicants mean that I can fill challenging broadcast roles from a choice of outstanding people.

    Managing Director, Crow TV

  • Dealing with Spotlight was a pleasure. They listened to what we needed and delivered talented individuals all of whom fitted the brief. Your efficiency and competency as an agency saved us a huge amount of time and stress!

    Director, Linley

  • As a branding and Marketing agency working in a highly competitive environment, people are our most valuable asset so finding and keeping the brightest talent is of the most paramount importance to us. Spotlight placed three people with us and […]

    Director, Heavenly

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    Publishing Manager, Electric Word PLC

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Aug

16

2018

More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG

Marketing Week Explores: With many young people thinking about their futures today as they collect their A-level results, we discuss at the opportunities for any budding marketers looking to enter the industry and whether or not FMCG is still offers the best learning ground.

The post More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG appeared first on Marketing Week.

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Aug

16

2018

Renault marries German consistency with French creativity as the brand ‘grows up’

The French car manufacturer admits the brand had lost its way since the 1990s and early 2000s, but that it is making clear moves to boost sales in the UK and build a bigger presence globally.

The post Renault marries German consistency with French creativity as the brand ‘grows up’ appeared first on Marketing Week.

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Aug

16

2018

Mark Ritson: Byron Sharp is wrong – of course brand perceptions influence sales

Byron Sharp's recent claim that it is 'impossible' to place a value on brand perceptions is not just mistaken, it is a rejection of true scientific method.

The post Mark Ritson: Byron Sharp is wrong – of course brand perceptions influence sales appeared first on Marketing Week.

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Aug

16

2018

CMA launches investigation into transparency in influencer marketing

The Competition and Markets Authority is to probe whether celebrities and social media stars are sufficiently alerting their followers about paid promotions.

The post CMA launches investigation into transparency in influencer marketing appeared first on Marketing Week.

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Aug

16

2018

How to develop a pricing strategy that will make the rest of the business listen

Despite 'price' being one of the 4Ps of marketing, not all marketers are in charge of developing their business's pricing strategy, so how can marketers take control?

The post How to develop a pricing strategy that will make the rest of the business listen appeared first on Marketing Week.

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Aug

15

2018

Next generation of marketers want job security over ‘cutting-edge’ brand experience

As the next generation of marketers receive their A-level results, the majority of those interested in a career in marketing want to work at a multinational or established British firm rather than at an innovative startup, according to new research.

The post Next generation of marketers want job security over ‘cutting-edge’ brand experience appeared first on Marketing Week.

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Aug

15

2018

Direct Line’s three rules for developing a robust value proposition

MoviePass's too-good-to-be-true offer reinforces the fact brands have got to create a sustainable value proposition, according to Direct Line Group's head of brand planning Piers Newson-Smith.

The post Direct Line’s three rules for developing a robust value proposition appeared first on Marketing Week.

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Aug

15

2018

Did Vote Leave’s overspend swing Brexit? The marketing industry responds

Marketing analytics experts answer Mark Ritson's call to action, asking for a definitive industry response to whether the Brexit referendum was won by Vote Leave breaching the rules.

The post Did Vote Leave’s overspend swing Brexit? The marketing industry responds appeared first on Marketing Week.

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Aug

15

2018

Mars on why its top marketers are becoming ‘chief demand officers’

The FMCG giant is pulling together its marketing and sales teams as it looks to improve marketing effectiveness and ensure it is driving both brand and category growth.

The post Mars on why its top marketers are becoming ‘chief demand officers’ appeared first on Marketing Week.

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Aug

14

2018

How one UK tech business saw global growth take off

British companies often struggle to scale abroad but 'marketing intelligence' firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands' strategies.

The post How one UK tech business saw global growth take off appeared first on Marketing Week.

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Aug

14

2018

Meet LNDR the premium active wear brand that took Nike to court and won

It takes courage and confidence to launch a legal battle, particularly when your challenger is one of the world's largest sportswear firms, but the founder of niche activewear brand LNDR says she had no other choice.

The post Meet LNDR the premium active wear brand that took Nike to court and won appeared first on Marketing Week.

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Aug

14

2018

Ben Davis: GDPR is here and, yes, user experience is still broken

New data regulations held the promise of an improved user experience for digital services, but the reality is more pop-ups, confusion and inconsistency.

The post Ben Davis: GDPR is here and, yes, user experience is still broken appeared first on Marketing Week.

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Aug

14

2018

From Coke to Toyota to C&A: How one marketer became a business transformation specialist

Story of my CV: Business transformation has been the driving force of Pronovias CMO Eva Ziegler's career, which has seen her put the customer at the heart of brands from Coca-Cola to Toyota.

The post From Coke to Toyota to C&A: How one marketer became a business transformation specialist appeared first on Marketing Week.

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Aug

14

2018

Marketoonist on watching the numbers

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on watching the numbers appeared first on Marketing Week.

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Aug

14

2018

Thomas Barta: The first rule of brand purpose is do no harm

Marketers want a positive, do-good brand purpose but if they do harm before doing good, all integrity will be lost and brand purpose will go straight out the window.

The post Thomas Barta: The first rule of brand purpose is do no harm appeared first on Marketing Week.

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Aug

13

2018

Helen Edwards joins Marketing Week as a columnist

Award-winning columnist Edwards will be writing a monthly column for Marketing Week, as well as speaking at the Festival of Marketing in October.

The post Helen Edwards joins Marketing Week as a columnist appeared first on Marketing Week.

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Aug

13

2018

BT and EE bring brands closer together under unified marketing role

BT and EE are scraping separate marketing chief roles in favour of one position that will report into BT Consumer CEO Marc Allera as they look to "make the most of both the brands".

The post BT and EE bring brands closer together under unified marketing role appeared first on Marketing Week.

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Aug

13

2018

Online shopping, influencer marketing, high street footfall: 5 killer stats to start your week

We arm you with all the numbers you need for the coming week including how much money brands are wasting on influencer marketing campaigns and how number of older people who are shopping online.

The post Online shopping, influencer marketing, high street footfall: 5 killer stats to start your week appeared first on Marketing Week.

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Aug

13

2018

Greenpeace takes ‘heart over head’ approach as it looks to widen appeal beyond activists

Greenpeace hopes the emotional story of a girl and her encounter with a young orangutan will bring the global issue of rainforest destruction for palm oil to life.

The post Greenpeace takes ‘heart over head’ approach as it looks to widen appeal beyond activists appeared first on Marketing Week.

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Aug

13

2018

General Mills focuses on building digital IQ as it looks to take more strategic approach

The FMCG company behind brands such as Häagen-Dazs, Nature Valley and Yoplait is exploring how it can upskill its marketers in digital as it looks to better reach consumers online and drive up sales.

The post General Mills focuses on building digital IQ as it looks to take more strategic approach appeared first on Marketing Week.

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Aug

13

2018

Amazon, Expedia, Deliveroo: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

The post Amazon, Expedia, Deliveroo: Everything that matters this morning appeared first on Marketing Week.

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Aug

13

2018

How city marketing is maturing to create global brands

From attracting waves of tourists and appealing to entrepreneurs, to keeping the message relevant for locals, marketers must strike a delicate balance to ensure their destination stands out on the world stage.

The post How city marketing is maturing to create global brands appeared first on Marketing Week.

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Aug

13

2018

Hack your commute: Gamify your life

Ever wished you life was a Final Fantasy video game? Well then there's an app for you that can help attach stats, points and achievements to any aspect of your life.

The post Hack your commute: Gamify your life appeared first on Marketing Week.

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Aug

10

2018

Pepsi, Kellogg’s, L’Oréal: 5 things that mattered this week and why

Catch up on all the most important marketing news this week including Pepsi promoting a former marketer to CEO, more clarification around junk food ad rules and L’Oréal's focus on augmented reality to drive ecommerce sales.

The post Pepsi, Kellogg’s, L’Oréal: 5 things that mattered this week and why appeared first on Marketing Week.

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Aug

10

2018

Sign up to our webinar on how to nail AI marketing without alienating customers

In this webinar, you will get the low-down on why AI marketing is no longer an option, how to get a perfect AI toolkit and how to use AI to increase customer engagement.

The post Sign up to our webinar on how to nail AI marketing without alienating customers appeared first on Marketing Week.

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Aug

10

2018

Cadbury, YouTube, Converse : The top 10 YouTube ads in July

YouTube's ad for YouTube Music topped the video rankings in July with the help of Childish Gambino, Sinnead O'Connor, Skepta, Queen and The Beatles.

The post Cadbury, YouTube, Converse : The top 10 YouTube ads in July appeared first on Marketing Week.

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Aug

10

2018

Helen Tupper: Look before you leap into a new career

'Pivoting' your career is tough to do, but can be achieved much more successfully if you take steps to prepare.

The post Helen Tupper: Look before you leap into a new career appeared first on Marketing Week.

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Aug

09

2018

How Mozilla has adopted an ‘agile’ approach to make marketing more effective

Mozilla’s marketing boss is using his background in product development to bring a more collaborative and 'smarter' approach to running a marketing department that he believes takes away unpredictability and improves effectiveness.

The post How Mozilla has adopted an ‘agile’ approach to make marketing more effective appeared first on Marketing Week.

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Aug

09

2018

How Gandys has built a brand without advertising

The Forkan brothers are aiming to build a global flip-flop brand with Gandys but would rather see their profits invested in charitable projects than going on major ad campaigns.

The post How Gandys has built a brand without advertising appeared first on Marketing Week.

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Aug

09

2018

L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook

The collaboration will see L’Oréal’s beauty brands create augmented reality experiences that can be delivered through Facebook as it looks to bring the technology to the masses.

The post L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook appeared first on Marketing Week.

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Aug

09

2018

Lufthansa on why having one agency model ‘doesn’t work’

Working with agencies that are nice to the brand – and each other – is the only way to build the trust needed to achieve your best work, says Lufthansa vice president of marketing, Alexander Schlaubitz.

The post Lufthansa on why having one agency model ‘doesn’t work’ appeared first on Marketing Week.

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Aug

08

2018

Recommended reading: Speaking with passion and building brand experience

Marketing Week reviews the latest books for marketers.

The post Recommended reading: Speaking with passion and building brand experience appeared first on Marketing Week.

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Aug

08

2018

Tanya Joseph: The finance sector needs to change to get more women to invest

Women are far less likely to invest in stocks and shares than men, but a change to how the industry is marketed could help to solve that inequality.

The post Tanya Joseph: The finance sector needs to change to get more women to invest appeared first on Marketing Week.

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Aug

08

2018

How Virgin Holidays is going beyond bookings to ‘inspire change’

Virgin Holidays' new marketing boss wants the company to be a "force for good" beyond just helping people book holidays as it prepares to launch a new marketing campaign, its first in partnership with sister brand Virgin Atlantic.

The post How Virgin Holidays is going beyond bookings to ‘inspire change’ appeared first on Marketing Week.

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Aug

08

2018

Mark Ritson: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit

Only marketers have the behavioural understanding and analytical training to determine if the extra money illegally spent on the Vote Leave campaign swayed the Brexit result. Now is the time to do just that.

The post Mark Ritson: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit appeared first on Marketing Week.

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Aug

07

2018

KFC and Kellogg’s ads banned for promoting junk food to children

The UK ad watchdog has ruled that two ads for Coco Pops Granola and Mars Krushems must not appear again in their current form, but McDonald's escaped a ban on two fronts.

The post KFC and Kellogg’s ads banned for promoting junk food to children appeared first on Marketing Week.

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Aug

07

2018

Tom Goodwin: When disruption means breaking the law, how do brands respond?

Startups have disrupted global markets and big brands by spotting unregulated industries and gaps in enforcement, so established businesses have to fight back and exploit their own opportunities.

The post Tom Goodwin: When disruption means breaking the law, how do brands respond? appeared first on Marketing Week.

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Aug

07

2018

Renault brings back Thierry Henry to reignite ‘va va voom’

The French striker returns to British screens as part of a new series of TV idents to broadcast live matches and non-live programming of the Premier League season.

The post Renault brings back Thierry Henry to reignite ‘va va voom’ appeared first on Marketing Week.

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Aug

07

2018

One marketer on falling out of and back in love with big brands

From colouring in sketches of shoes in the 1980s, to launching the most complained about ad of the year in the 1990s and turning around the fortunes of a jeans brand "in freefall", Sue Chidler's marketing career has certainly kept her busy over the last three decades.

The post One marketer on falling out of and back in love with big brands appeared first on Marketing Week.

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Aug

07

2018

Marketoonist on the ROI of marketing

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

The post Marketoonist on the ROI of marketing appeared first on Marketing Week.

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