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  • I was introduced to Spotlight Recruitment via a recommendation and I found the Managing Consultant Katie Atherton to be extremely helpful only sending over relevant CVs of candidates with the marketing experience I needed. I interviewed a selection of candidates […]

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    Publishing Manager, Electric Word PLC

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Senior Marketing Executive – Events

  • |
  • London |
  • Permanent | £28,000

Senior Marketing Executive: £28k

This is a fantastic role for a bright and ambitious marketer to join one of the biggest publishing and media agencies in cool London offices as Senior Marketing Executive working on a high profile global event in the interior design world and occasionally on events within the wider Fashion, Architecture and Building Services portfolio.

KEY ACCOUNTABILITIES

MEDIA PARTNERSHIPS: Implementation and optimisation of strategic media partnerships, including researching / identifying potential partners and initiating, negotiating and maintaining high impact partnerships. Produce marketing collateral and monitor all activity to ensure contract requirements are executed whilst analysing and communicating key quantitative metrics to develop beneficial partnerships.

 

SOCIAL MEDIA: Manage campaigns across all social media channels by creating and curating all published content. Monitor and respond to users in a “social” way whilst adhering to brand guidelines and cultivating leads, as well as expanding the social community using key influencers. Ensure all marketing activity are tracked and compiled into ROI reports to allow dynamic investment based on analysis of current and past performance, for the continued development of the social strategy.

 

EMAIL MARKETING: Support marketing strategies and long-term audience development. Create customer data builds, usage and analytics reports to increase effective targeting, response/conversion rates. Measure and review criteria to increase lead generation, conversion, retention rates.  Support the creation and execution of the email marketing campaign including building the emails. Coordinate and ensure alignment across key channels including: email, web, social media, web, print, ensuring consistent messaging.

 

REPORTING: Ensure all marketing activity and results are tracked and measured. Produce and communicated in-depth weekly reports to keep the team up to date with performance. Work with full event team to deliver group, as well as individual targets, in line with agreed priorities.

 

WHO ARE YOU?

  • Proven track record in events marketing, campaign management and digital marketing – 2+years
  • Hold a degree or equivalent marketing diploma
  • Ability to spot opportunities, transform ideas into reality and review challenges and generate fresh solutions
  • Good understanding of online audiences’ behaviour, needs and changing trends
  • Able to work to tight deadlines, ability to prioritise, set clear, measurable and achievable goals
  • Proven experience of developing and managing strategic plans and budgets
  • Experience using Google analytics and social media channels (Experience using Adwords desirable)
  • Experience updating websites and of SEO
  • Experience using Marketo and Salesforce (desirable not essential)

Please only apply for this role if you meet the essential criteria outlined.   Due to the high volume of applications, we are not able to respond to each individual applicant and you will be contacted only if you have been shortlisted for this role.  It can take five working days for us to read your CV so please wait to hear from us in regards to whether we will taking your application further. Spotlight Recruitment is an equal opportunities employer and all applications will be judged according to an equal opportunities policy. Thank you for your interest in Spotlight Recruitment.