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Sales and Marketing Director, fluent German, Higher Education

  • |
  • Central London |
  • Permanent | Up to £120k + bens

Our market leading client is an international education network offering globally renowned courses and qualifications to students as well as forming partnerships with high-profile higher educational organisations. Driven by a commitment to ensure that the student experience is priority, they bring together higher-education institutions to deliver market-leading accessible qualifications. They are looking for a German speaking, strategic Sales and Marketing Director to take responsibility for the growth of student numbers at German campuses.

As Sales and Marketing Director you will work with a wider team to take accountability for developing the overarching marketing strategy in Germany and abroad. You’ll be responsible for providing prospective students with a consultative and globally renowned experience. Bilingual fluency in both German and English is required and an understanding of the German higher education landscape is preferred.

As a Senior Marketer you will be confidently liaising with stakeholders at all levels and will possess gravitas to develop relationships with senior level executives, collaborating regularly with academic and administrative leaders. You’ll be meeting with key strategic partners and industry influencers, establishing and maintaining positive working relationships. You’ll also be working closely with the SMT to formulate objectives, set KPIs and performance goals for the sales and marketing departments.

Your marketing management skills will be fully utilised with reporting of all marketing performance and lead generation activities so strong CRM experience is needed.  As Sales and Marketing Director you will have exceptional knowledge of sales strategies and concepts along with a history of hitting marketing targets to deliver growth.

Using your strong leadership skills you will oversee the development of the sales and marketing team to ensure that all marketing channels are effectively utilised and targets are achieved. You’ll bring at least 5 years’ experience in a marketing management position and will be responsibility for annual appraisals with all direct reports as well ensuring that they comply with core policies and procedures.  A capable, engaging and motivating Marketing leader is essential who can shape and steer the marketing direction of this successful global company.

Experience of managing multi-million Euro budgets within a KPI-centric environment is important and you’ll be comfortable in a role that is highly target driven. You’ll be working with the Senior Leadership Team in the UK and Germany to agree on lead and revenue targets by campus, regularly reporting against targets.

We would be interested to hear from relevant Sales and Marketing Directors, Commercial Directors, Heads of Marketing and Sales Directors or similar, so to apply for this exciting and rare Sales and Marketing Director role, send over your most up to date CV.