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Head of Digital Marketing – luxury property

  • Digital Marketing |
  • Central London |
  • Perm | £70,000-£75,000 + benefits

Our client operates within the luxury high-end property market and their parent group is seeking a Head of Digital Marketing for their main, fast-growth brand. The head of Digital Marketing will work closely with the board and stakeholders to shape and implement the marketing strategy.  This role will require a highly experienced Digital Marketer who can guide and advise to ensure the best results and ROI.

As Head of Digital Marketing you’ll be overseeing the entire online marketing strategy, including planning and executing digital acquisition marketing campaigns, SEO, PPC, social and email. You’ll be producing rich digital content and work with external suppliers to maximise lead generation initiatives.  You will be creating and updating digital marketing guidance documents as well as tracking, measuring and reporting outcomes of key marketing tactics and campaigns.

What will I need for the Digital Marketing position?

  • 12+ years’ experience in a digital marketing role, preferably in hotels, property, luxury.
  • Broad digital experience and proven track record of running successful marketing campaigns
  • Previous content management systems experience
  • Experience in managing web development projects
  • Solid knowledge of web analytics
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritise goals
  • An analytical mind as well as emotional intelligence
  • BSc or MSc in Marketing or relevant field

If you are a Head of Marketing or Head of Digital Marketing and have a strong background and proven experience in digital marketing please apply today.

Please only apply for this role if you meet the essential criteria outlined.  Due to the high volume of applications, we are not able to respond to each individual applicant and you will be contacted only if you have been shortlisted for this role.  It can take five working days for us to read your CV so please wait to hear from us in regards to whether we will be taking your application further. Spotlight Recruitment is an equal opportunities employer and all applications will be judged according to an equal opportunities policy. Thank you for your interest in Spotlight Recruitment.