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Digital Marketing Executive

  • Digital Marketing |
  • United Kingdom,London |
  • Permanent | £28000 - £30000 per annum

**£28k-£30k**

My client is a well-known membership body based in central London who is looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimisation of their online marketing efforts. The ideal candidate will have a passion for marketing and technology and be experienced in the concepts surrounding digital marketing and how to use the internet to secure growth and revenue.

Responsibilities include, but are not limited to:

  • Assisting in the formulation of strategies to build a lasting digital connection with consumers and builders
  • Planning, monitoring and reviewing the company’s ongoing presence on social media
  • Launching and monitoring optimised online adverts through Google AdWords, Facebook etc.
  • Being actively involved in SEO efforts (keyword, image optimisation etc.)
  • Preparing online newsletters and promotional emails and organising their distribution through various channels
  • Providing accurate reports and analysis to demonstrate effective return on investment
  • Researching and implementing new online media opportunities
  • Using web analytics software to monitor the performance of the company’s website and make recommendations for improvement
  • Contributing to company and industry blogs and managing e-communications
  • Integrating the content marketing strategy to maximise effectiveness
  • Initiating affiliate marketing and web links to increase web traffic
  • Managing third party SEO tools including Ahrefs for research, campaign monitoring and competitor insight

Essential skills:

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C, B2B social media, Google AdWords and email campaigns and SEO/SEM
  • In-depth knowledge of web analytics tools (e.g. Google Analytics)
  • Skills and experience in creative content writing
  • Analytical mind-set and critical thinker
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

Desirable skills:

  • Knowledge of graphic design packages
  • Knowledge of producing visual content

The Digital Marketing Executive will be an integral part of the team and help this amazing organisation grow its online presence. If you believe that you have the skills and meet the criteria above then send us your most up-to-date CV today!

Please only apply for this role if you meet the essential criteria outlined. Due to the high volume of applications, we are not able to respond to each individual applicant and you will be contacted only if you have been shortlisted for this role. It can take five working days for us to read your CV so please wait to hear from us in regards to whether we will taking your application further. Spotlight Recruitment is an equal opportunities employer and all applications will be judged according to an equal opportunities policy. Thanks for your interest in Spotlight Recruitment.