In a bid to regain control of the relationship with the consumer more and more companies are eschewing traditional sales journeys and are instead deciding to sell directly. Direct-to-consumer brands, or DTC, are on the rise, emboldened by the ease […]
Archive for the ‘Recruitment’ Category
The rise of direct to consumer brands
Thursday, October 25th, 20186 Reasons Why Your Company Should Work with Spotlight Recruitment to Source Talented Marketers
Wednesday, September 26th, 2018A haven for both business and marketing opportunities, the UK represents a wealth of Marketing candidates with experience in specific industry sectors, but it is often difficult and time consuming for companies to recruit directly. Spotlight Recruitment has been working […]
Creative Climate
Wednesday, May 2nd, 2018One of the quintessential British stereotypes, along with terrible teeth and an addiction to tea, is that we’re obsessed with the weather and to be fair, this one has legs. It’s the go-to conversation filler to punctuate the agony of […]
Now You’re Talking My Language
Thursday, March 1st, 2018Some of us are able to order a coffee and croissant from a café in Paris while managing to avoid a faux pas. Maybe you can describe to a German acquaintance a trip to the cinema or a game of […]
Tone of Voice: Copywriting and Marketing
Wednesday, January 24th, 2018‘Sticks and stones may break my bones, but words will never hurt me’, is oft trotted out in a bid to soothe the feelings of those who have been taunted or mocked. The adage proclaims that verbal attacks cannot penetrate […]
Marketing and Artificial Intelligence
Thursday, November 23rd, 2017Robots have always held a certain intrigue, and perhaps even a sense of paranoia, until quite recently they were a largely fictitious entity and were constrained to merely traverse the pages of books and on screen. The rise of artificial […]
Five Fundamental Tips for CV Writing
Thursday, November 9th, 2017If painstakingly crafting your CV might seem cumbersome, ensuring that it is an accurate yet complimentary depiction of your professional self, then take solace in the fact that you are in good company. Back in 1482, before creating some […]
Branding Brilliance
Friday, September 22nd, 2017There is a common misconception that marketing and branding are the same thing, however this is incorrect. While the two disciplines are certainly interwoven, they are distinct and exist of their own accord. To put it simply: marketing is telling […]
Power of Personalised Marketing
Monday, August 7th, 2017Your local coffee shop remembering your name and your order is generally seen as something positive. It’s a sign of familiarity and acknowledgement that you as an individual are at least slightly memorable, however, is the feeling replicated when […]
Partnership Marketing: Dream Team or Collaborative Chaos?
Thursday, July 6th, 2017Some partnerships are so effortlessly ingrained that one half is not complete without the other; one has to question whether Bert could make it without Ernie, and where would Ben be without Jerry? Unfortunately, while some partnerships live happily ever […]