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  • Having used one agency where the number of candidates dried up fairly quickly I chanced upon Spotlight Recruitment. After briefing them on my requirements I was delighted to receive a steady stream of suitable applicants for my vacant marketing position.

    Rick Eastman, CEO, MyOffers

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    London Calling

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Head of Marketing

  • Head of Marketing |
  • London |
  • Permanent | up to £57,000 + bens

Head of Student Marketing up to £57,000 plus excellent benefits!

Excellent opportunity for a commercially astute, creative Head of Student Marketingprofessional looking for their next challenge. You’ll be joining a leading London university who pride themselves on their globally renowned courses and student support and engagement.  As Head of Student Marketing, you will be an essential part of this brilliant team of marketing experts building growth and revenue through a series of existing and new initiatives. Benefits include 44 days holiday (inc Bank Holidays), season ticket loan, pension to name a few.

As Head of Student Marketing, you’ll lead and develop a team of 18 marketing and recruitment professionals, as well as develop and implement an integrated marketing strategy to raise awareness and uphold the institutions values and outstanding reputation.

Responsibilities

  • Drive conversion across key stages of the customer journey, from acquisition to enrolment to deepening relationships with the aim of meeting ambitious recruitment goals
  • Develop and execute all marketing and communications strategies
  • Plan, develop and manage a portfolio of campaigns and student recruitment activities
  • KPIs, reporting and measurement across the customer journey
  • Manage a team to deliver online and offline campaigns which drive brand awareness, customer acquisition and retention
  • Manage relationships with key stakeholders

Skills & Experience

  • Previous experience working in or with the higher education sector
  • Proven ability in understanding and utilising campaign metrics, measurement and insights
  • Experienced across all marketing platforms (direct, email, social media, content strategy, digital delivery, events, collateral production, copywriting, CRM and newsletters)
  • Previous experience in leadership and management of staff, including leading change management
  • A commitment to professionalism and delivery of exceptional service
  • Communicate effectively and at all levels, be it at Board level, with colleagues or suppliers

This is a fantastic new position, with lots of scope to develop and really put your stamp on it! If you possess the passion for marketing and want to shape a well-established institution, please apply with your most up to date CV today!

Please only apply for this role if you meet the essential criteria outlined.  Due to the high volume of applications, we are not able to respond to each individual applicant and you will be contacted only if you have been shortlisted for this role. It can take five working days for us to read your CV so please wait to hear from us in regards to whether we will be taking your application further. Spotlight Recruitment is an equal opportunities employer and all applications will be judged according to an equal opportunities policy. Thank you for your interest in Spotlight Recruitment.