What do HARIBO, Dior and the Kardashians all have in common? They are all global brands that leave consumers craving for more of whatever they are selling. A Brand Manager is immersed in all areas of the development, journey, and […]
Archive for the ‘Communications’ Category
The Power of Brand Management
Monday, February 15th, 2021What Will Marketing Look Like In 2021?
Thursday, January 14th, 2021As we reflect on 2020, it is safe to say that it was a year full of unexpected twists and turns. Business owners were forced to make drastic changes in a matter of days and weeks, rather than the usual […]
World Mental Health Day: Supporting your employees mental health
Friday, October 9th, 2020October the 10th is World Mental Health day and an important time to take stock with the way we work. On average, 75.5% of adults are in employment, spending one-third of their life at work and there were 12.8 million […]
The Importance of Cultivating an Appealing Company Culture Online
Monday, September 21st, 2020The recruitment market today is competitive, fast-paced, and ever-changing so the ability to attract and retain talent is crucial. Due to the coronavirus pandemic, we have seen the largest fall in employment rates in a decade with offers getting revoked […]
Is Email Marketing Still Effective in 2020?
Thursday, August 27th, 2020With technological advancements and the rise of artificial intelligence, virtual reality, and chatbots, it may seem like email is a thing of the past. In reality, email marketing is still going strong and is possibly one of the best strategies […]
In So Many Words: Marketing Communications
Monday, November 21st, 2016It is said that the pen is mightier than the sword, but ride into battle clutching only a pen and that might not quite ring true. Julius Caesar, too, might have rather faced his foes when they were armed with […]