Content marketing is one of the most effective ways to increase your engagement and boost your online following. Creating exciting content without knowing the right tips and tricks can be challenging and you need a clear understanding of the audience and the objective. To make sure that your content truly stands out, it is key that you pack it with personality, relatability, and excitement.
As a team of ex-marketers, we have a few tips when it comes to content marketing, so if you’re interested in creating standout content that will increase engagement and turn leads into clients, follow our 5 tips below!
- Format your content properly
The layout of your content matters just as much as the message that you are trying to send out. Organised content that is full of colour, pictures, and bullet points is easier on the eyes and will encourage your audience to keep engaged. Having effectively formatted content inserts personality and creativity into your work and keeps the reader’s attention.
- The power of rhetorical questions
Incorporating a handful of rhetorical questions in your content will make the reader feel more comfortable as a conversational tone has been set. Rhetorical questions often allow the reader to use their critical thinking skills, leaving them truly engaged by your content.
- The importance of relatability
People want to see relatable content that excites them and makes them feel connected to others as well as the writer. Dependent on your target audience, a less-formal and conversational tone is likely to inject personality into your work, allowing your reader to feel comfortable and connected with the content.
- Storytelling is key
Nobody wants to read a boring story, so make sure that you are a great storyteller whose content is memorable and personable. To give your content a little bit more personality, it is essential that your content is fun yet impactful and purposeful. Take the story further, find the unique angle.
- Loving your work
Writing about topics that you are passionate about shows. If you are interested in the content that you are writing, the reader will be exposed to your enthusiasm, making your work more inspiring and motivating.
Showing personality throughout your content is key for maximising engagement. As marketing recruitment specialists, our team recruit Content Marketers in all sectors and our clients understand the impact that they have on developing their online presence. If you are looking to hire an expert in all-things content, then do get in touch to find out more about the brands we have worked with and how Spotlight Recruitment can positively impact your hiring.
NICOLA MONGON is the MD of Spotlight Recruitment, specialists in marketing, digital, and communications recruitment since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss hiring plans or find out more about us, you can reach Spotlight at 020 3008 4254 or firstname.lastname@example.org