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5 Creative Recruitment Strategies to Attract and Evaluate Candidates

In an incredibly competitive recruitment environment, it’s important to stand out from the crowd with talent attraction. Traditional recruitment techniques simply don’t cut it anymore and nowadays, it’s all about separating yourself from your competitors by making your company culture appealing, your job descriptions engaging, and your recruitment process seamless.

If you’re thinking of ways to make your company stand out and attract top talent, here are some creative recruitment ideas to incorporate into your recruitment strategy.


  1. Social Media

Employer branding should be at the forefront of your recruitment teams minds and your social media platforms is a great place to start.  But don’t just think LinkedIn! There are multiple social media platforms you can use to reach a wider audience; why not post a video or short story on Instagram or TikTok? 

Marriott Hotels has an Instagram account of 70,000+ followers dedicated to their recruitment and wider teams. Potential candidates can find more information on employee wellbeing and experiences as well as view open positions directly through MarriottCareers Instagram posts and stories. This high-level engagement attracts and engages candidates successfully.


  1. In-Person Events

Live recruitment events are a great way for your recruitment team to get to know candidates in a less formal setting and vice versa.  With COVID-19 restrictions still in place, you could host an industry-related event virtually and invite guests to an afternoon of networking and learning. If you are unable to host virtual events, consider sponsoring or participating in career fairs.

Companies like Instagram, Amazon and THG host events to prospective candidates so they can gain an insight on company culture, teams and departments.


  1. Virtual Reality Recruiting

Virtual reality recruitment presents a tool for your recruiters to expand their candidate pool to remote candidates.

A fully immersive experience allows candidates to see and feel the office culture and picture themselves in the role without having to be physically present. It also sends a message to candidates that your company is on the leading edge of technology.

A leading example is Jet.com, an ecommerce platform that has created a full VR experience to demonstrate what it’s like to work there, complete with office tours, a happy hour with the team as well as sitting in on a meeting with their CEO.


  1. Screening Candidates Using Gamification

Gamification has become a popular and innovative recruitment tactic for testing and filtering candidates early on in the process. It allows your recruitment teams to design stimulating tasks to test candidate abilities – the reward securing an interview.   Unilever leads the way by creating tasks with different difficulty levels for candidates to progress and complete. They ask candidates to complete the 20-minute game early on in the screening process so they can save time and eliminate candidates who do not meet the set target goal.


  1. Schedule Group Interviews

Group interviews are steadily growing in popularity but they’re still a massively underused hiring method. They offer a unique chance for you to see how potential candidates function in a team environment and whether they are a good fit for your team. Try to include an activity where candidates need to work together to solve a problem as they would in a real-world work situation.  It’s also important to be attentive to dynamics between candidates – are there any competitive individuals whose aim is to win at all costs, or an individual who interrupts or talks over others?


Advantages of recruitment ideas outside the box

By considering out of the box recruitment strategies and focusing on a candidate’s skill set, there are multiple positives to enhance your success rates:


A larger pool of candidates: This is particularly relevant if you are recruiting for a niche role. While a candidate may not have the right industry background or education qualifications, they may have the skills to excel in your role.

A varied workforce: Recruiting a diverse range of people from different professional backgrounds will bring new ideas and creative solutions to your company. 

Personality fit: Ever met the perfect candidate on paper but been disappointed in person? This happens the other way round too. We highly recommend to meet candidates who may not tick every box on your list as they may just surprise you. 

Improved employer brand: Building a reputation for hiring professionals with similar backgrounds can be damaging to your employer brand and shows a lack of diversity and inclusion.

Recruiting has never been more challenging than it is today. By using the right mix of creativity and technology, you can easily take your recruiting game to the next level. Which creative recruitment ideas will your company use this year?


NICOLA MONGON is the MD of Spotlight Recruitment, the leading marketing recruitment agency in the UK since 2008. Read our 5* Google reviews from candidates and clients to find out more. If you would like to discuss marketing, digital and communications recruitment, you can reach Spotlight on 020 3008 4254 or info@spotlightrecruitment.com.