06-02-2012
DOH extends Change4life to combat alcohol abuse
The Department of Health has launched the first alcohol awareness campaign to use the Change4Life brand. ...
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06-02-2012
Facebook hires Levi´s Van Dyck as first CMO
Facebook names former Apple and Levi´s exec, Rebecca Van Dyck, to be its first consumer facing CMO. ...
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06-02-2012
Vevo UK kicks off campaign to break emerging artist
Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth. ...
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06-02-2012
MP launches Body Confidence Awards
Brands that promote a positive image will be recognised under an awards scheme being launched by MP Jo Swinson. ...
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06-02-2012
Appointment to View: How the AA made its own horror film trailer
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it was conceived and made. ...
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06-02-2012
PlayStation Network to become ´Sony Entertainment Network´
Sony rebrands digital network to align all its internet-connected devices under one service. ...
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06-02-2012
Twinings doubles marketing spend
Pop star Lissie will feature on the soundtrack to Twinings latest TV ad as it moves from a product to master brand strategy. ...
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06-02-2012
Facebook hires Levi´s and Apple alumni as first global marketing head
Facebook has hired Levi´s senior VP and chief marketing officer Rebecca Van Dyck to be its head of global marketing, a move that follows its admission that it had done very little consumer marketing in last week´s IPO filing. ...
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06-02-2012
BAA praised for proactive comms over snow despite press criticism

BAA's proactive comms and 'snow plan' at Heathrow have received a mixed response after Britain was hit by wintry conditions over the weekend.

06-02-2012
Nickelodeon selects Shine Communications for teen mystery drama launch

Nickelodeon has picked Shine Communications to launch the second season of House of Anubis.

06-02-2012
ITV head of press James MacLeod moves to Channel 4 press office

ITV's head of press is set to move to the broadcaster's competitor Channel 4 to take the role of head of corporate press.

06-02-2012
O2 extends England rugby sponsorship for four years
O2 has signed a new four-year extension to its sponsorship of the Rugby Football Union (RFU), which is thought to trump the value of the previous £4m a year contract and will add England home matches to its Priority tickets offering for customers. ...
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06-02-2012
Facebook to launch first mobile ads within weeks
Facebook is just weeks away from running ads on mobile devices for the first time, according to reports. ...
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06-02-2012
The Edrington Group brings in Light Brigade for 'Norse' whisky

The Edrington Group has called in Light Brigade to help launch a Norse-themed whisky.

06-02-2012
Change4Life tackles sensible drinking mission
The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption. ...
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06-02-2012
Starwood Hotels links Facebook pages and websites with reviews partnership
Starwood Hotels is the first brand to use a cross-platform review service created by Facebook-page management firm Buddy Media in partnership with social commerce company Bazaarvoice. ...
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06-02-2012
Axe washes away the evidence
Unilever has introduced 'The Cleaner', the man whose job it is to clean up any tell-tale signs of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina. ...
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06-02-2012
Tesco delays banking launch until 2013
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year. ...
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06-02-2012
England rugby clash with Scotland peaks at 8.3 million
England's opening Six Nations victory against Scotland was watched by a peak audience of 8.3 million viewers on BBC One, making it Saturday's highest-rating TV programme. ...
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06-02-2012
Unilever personal care brands sponsor British Lotus F1 Team
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal. ...
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06-02-2012
Picture Gallery: OgilvyOne Direct Agency of the Year party
OgilvyOne celebrates becoming Campaign's Direct Agency of the Year 2011 for a second year running. ...
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